Tuffa Products

Tuffa Products is fast-growing Australian company that design and manufacture a range of unique safety tagging systems for a global market. Referred by an existing client, Tuffa Products appointed Think Creative Agency for a full brand and marketing overhaul including brand refresh, website design & development, brochure design and creation of promotional email marketing campaigns.

Tuffa Products have a broad client base that reaches across the mining, construction, chemical and manufacturing industries, boasting several of Australia’s largest companies in the oil and gas sector. To support the increasing demand, Tuffa Products wanted a fresh new professional
‘look and feel’ to reflect their evolution as a business and future growth.
Think Creative developed a new look for the Tuffa Products brand, that incorporated some elements of their existing visual profile to maintain brand equity and increased the impact with a stronger colour palette and bold consistency across all marketing channels.

From this new branding, Think Creative designed a new eCommerce website for Tuffa Products starting with a website audit, concept designs and wireframes. The new eCommerce website was launched in early 2022, featuring multiple categories and over 2,500 products.

The new brand has been rolled out across brochures, flyers, stationery and eDM templates.
We work closely with the client also managing their SEO and email marketing campaigns to help drive qualified traffic to their very successful eCommerce website.

Work continues today between Tuffa products and Think Creative, forming a strong partnership and collaboration that supports future growth and stability for the Tuffa Products brand and business overall.