Felton Caring for Country Product Launch

Think Creative works as an outsourced marketing department for Felton Industries. Since deploying its marketing to Think in 2018, Felton has quadrupled its annual sales and cemented itself as the leader in outdoor furniture for schools, councils and organisations.  In addition to developing the brand, the website and managing all integrated marketing activities and always on campaigns, we also manage the launch of new products to market. One such campaign is the the recent Caring for Country Range of furniture; architecturally designed outdoor furniture featuring stunning Indigenous art by Brett Parker, and Billyara. Think Creative developed an exciting go-to-market strategy for the new product range which included measurable KPIs, suitable marketing channels, budgets, messaging, tracking, and timeframes.

The Think Creative team created a wide array of marketing material from the development of the promotional video telling the wonderful story behind the new range, to editorials and ads for digital and print publications, print and digital brochures, website landing pages, educational videos with Brett discussing the meaning behind his art, lesson plans and other learning materials.

Caring for Country was successfully launched across digital marketing channels including email marketing, social channels, Google Ads, Microsoft ads, publications, partners, and through SEO optimisation.

The new range has already achieved initial campaign targets for leads and sales and interest continues to grow across audiences and industries. The hard work paid off with the Caring for Country Range winning the 2023 Good Design Award.