Intellisoftware

Intellisoftware is a specialist provider of revenue management software for the hotel and hospitality industry. The founder being a hotelier himself, developed this groundbreaking software to solve his own greatest challenges in reservations and revenue. Using the power of AI and advanced machine learning Intellisoftware is a dynamic way to optimise room pricing in real-time.

With only 3 weeks from their biggest brand event, a National Hospitality Trade Show, Intellisoftware approached Think Creative Agency to develop, execute all branding, digital marketing and trade event activation.

The first task was to complete a full brand refresh, fine-tuning the brand identity, go-to-market messaging and overhauling their corporate palette which extended into the new website design.

For the national trade event, we designed, executed all event communications, which included booth design and signage, event collateral (presentation folders, case study flyers, show bag inserts), explainer video, demo presentation, eDM’sleading up to and during event.

To create brand awareness, we designed a comprehensive LinkedIn paid advertising campaign and organic social media campaign highlighting the pre-event and post event activities.

In the same 3 week lead-up period to the National Trade Event, we designed and developed a new website which included lead capture forms, social media, event collateral download landing page.

After the event, Think Creative continues to support Intellisoftware with design and artwork for sales presentations and post-event eDMs.