Lawcover Insurance

The Lawcover group of companies are wholly owned subsidiaries of the Law Society of NSW. Lawcover is the only legal profession-owned, licenced and APRA regulated insurer in Australia. Lawcover insurance provides professional indemnity insurance to the legal profession.

For 10 years, up until 2022, Think Creative Agency was Lawcover’s long-standing, full-service advertising partner. Engaged to manage the end-to-end brand communications, including 2 brand relaunches, and on-going communications strategy and execution. The partnership with Think Creative Agency started in 2013 and we delivered a full brand refresh launch, 5 years later 2018 an updated and refreshed brand and throughout the 10 years continuously implementing new designs and communication strategies. As their full-service partner, we executed across all marketing collateral, electronic marketing campaigns, course material, brochures, direct mail campaigns, podcasts, corporate videos, photography, banners, office signage, legal documents, and complete print management.

The production of a series of short videos was shot every quarter and the videos called “Short Minutes” were then sent out via email monthly to the audience. This was so successful that we added the recording of Podcasts to the mix, which were also sent out monthly via eDM.  Both were highly successful due to the important content that was being delivered.

A key project each year was Lawcover’s Annual Report. And each year, our task was to create a fresh, but highly identifiable, on-brand design that maintains a careful balance between professional presentation and engaging content. By utilising a distinctive colour palette to create a strong brand association, each report leverages specific design cues to convey both originality and connectedness.

Think Creative Agency handled the printing and distribution of all marketing materials and direct mail campaigns plus soft copies to all customers via eDMs as needed.

As their brand guardian, it was our responsibility to ensure everything we produced was diligent reviewed, legally compliant, consistent and on brand, across all communication channels.