Services
Canopus Networks is a new exciting Australian tech company who have developed an innovative network visibility management solution for Telecoms providers. Powering the platform are two emerging technologies, artificial intelligence (AI) and programmable switch (P4) technology.
They approached Think Creative Agency to build a new website and develop a brand strategy and story that was representative, inclusive and inspiring. The latter included translating their complex product into accessible language through key positioning statements, value propositions, USPs, and core messaging.
To provide consistency and understanding of the brand and their core audiences, we defined tone of voice, built out customer personas, crafted mission, vision and values and developed their brand story to highlight the stature and credibility of their solution.
With brand positioning and strategy finalised, the next step was to design and build a clean modern website using existing colour palettes to showcase the Canopus Network pioneering solution.
With design in place we targeted core audiences, differentiating their offering from competitors utilising new messaging and value propositions.
A full brand strategy was developed to be used across all of the Canopus Networks collateral from websites to upcoming conferences. With customer personas and target audiences defined, new positioning and messaging could be used to drive awareness, engagement, create leads and grow the brand and business.
This new look and feel was used across website and stationery suite.
