Transport NSW Marketing Collateral Development

‘Towards Zero’ is a high-profile campaign running across NSW with the aim of reducing fatalities and injuries on NSW roads and achieving the end goal of zero deaths and serious injuries. As part of this campaign, Transport NSW approached the team at Think Creative to develop an animated video. The video was to target local councils and community groups encouraging them to make a commitment to and strategically focus on, road safety.

Think Creative developed the concepts and storyboards that explored the cornerstones of road safety alongside the importance of key local stakeholders working together to develop a Local Road Safety Strategic Plan that embeds the Safe System approach. The team put together simple frameworks, colours and language that amplified the core messaging that by working together on a plan, councils and communities can get people home safely and help save lives.

Other campaigns we work on are producing brochures, 3D architectural renders to showing the before and after shots proposed infrastructure changes, plus numerous maps and signage.

Creating aerial view maps of proposed changes to major intersections in Sydney which, when distributed, enable the community to understand the planned changes in their area are also part of our overall scope of work.