Services
Jadan Group is a family-owned manufacturer based in Cowra, NSW, with more than 30 years of experience supporting Australian farmers with innovative hay handling solutions. Referred by an existing client, Jadan engaged Think Creative in early 2025 to develop a comprehensive digital strategy, including the design and development of a custom eCommerce website to drive leads and business growth. While the business has built a strong reputation through family values, quality products, and operational excellence, it has historically made limited investment in marketing. This is where we stepped in.
We developed a website focused on three key priorities: performance, functionality, and simplicity. The site was built with a mobile-first approach, ensuring fast load times and seamless user experience across all devices, regardless of location.
A strong eCommerce and enquiry framework was also implemented, making it easier for customers to discover products, request quotes, submit enquiries and connect with dealers. Clear navigation and user pathways help visitors quickly find the information they need and move efficiently through the buying process.
The new website not only improves customer experience but also serves as the foundation of Jadan’s digital marketing strategy. Our ongoing marketing activities are designed to drive qualified traffic to the site, creating a streamlined pathway from initial interest through to lead generation and sales enquiries
We run a full funnel digital programme across all channels to drive leads building campaigns that attract qualified leads and strengthen brand visibility. By using detailed keyword analysis and precise audience targeting, we create ad campaigns that speak directly to our customers.
Our approach blends search, display and remarketing activity to reach buyers at every stage of their decision-making process. With ongoing optimisation and performance tracking, each campaign delivers measurable ROI—driving consistent website traffic, product enquiries and awareness of Jadans product range.
To support the launch of Jadan’s new UniStack range, we implemented a coordinated marketing campaign designed to build awareness, educate customers, and generate qualified sales enquiries.
This included developing launch branding and creative assets, rolling out a multi-channel campaign across digital and social, and producing targeted eDMs and social content to showcase the UniStack’s benefits and applications.
The UniStack launch has been a standout success, with results exceeding initial sales expectations and cementing the product as a key growth driver for Jadan.
We manage Jadan’s email marketing to consistently drive qualified leads and sales by staying in front of their ideal customers.
We develop targeted email campaigns that keep Jadan top of mind throughout the buying journey. These include promotional sales eDMs that highlight key offers, informational eDMs that educate prospects on Jadan’s products and solutions, designed to build trust, answer common questions, and move prospects closer to enquiry.
Every campaign is structured with clear messaging, strong calls to action, and tailored audience segmentation, so Jadan’s customers receive content that feels relevant, timely, and valuable – not just another generic email blast.
We manage Jadan’s end-to-end paid advertising across Google and Meta, building campaigns that attract high-value leads and increase visibility for their agricultural handling equipment range.
Through detailed keyword research and precise audience targeting, we craft ads that speak directly to farmers, contractors, dealers and procurement teams who are actively researching grain handling and hay handling solutions. Our strategy combines search, display and remarketing to reach buyers at every stage of their journey – from initial research through to ready-to-enquire.
With ongoing optimisation and transparent performance tracking, every campaign is geared toward measurable ROI for Jadan, consistently driving qualified website traffic, product enquiries and stronger awareness of Jadan’s Australian-made equipment.
We create a suite of high-quality product brochures, specification sheets and dealer program flyers to support Jadan’s sales team in the field and online.
Each asset is produced for both print and digital use, and made easily accessible as downloadable resources via the Jadan website, so dealers, farmers and sales reps can quickly access up-to-date product information whenever they need it.
Our 2025 EOFY campaign fueled exceptional growth and in just 6 weeks our Meta, Google and Email strategy outperformed expectations and helped Jadan surpass their sales targets.