Services
Think Creative works as Felton’s 100% outsourced marketing department and we are responsible for all creative output, the website, and driving all digital leads for our client. Since deploying its marketing to Think in 2017, Felton has quadrupled its annual sales and cemented itself as the leader in outdoor furniture for schools, councils and clubs.
With our wide experience across all channels, we develop and manage a fully integrated marketing Strategy for Felton Industries year on year including numerous product launches and the complete management of the very important eCommerce site which consistently drives sales. Think Creative built and manage the site and are responsible for bringing in quality traffic. As the main source of sales, it is vital that the website be top performing at all levels. Our understanding of how customers journey through the site and what makes people buy is behind the success of this site.
Before any new product comes to market, a great deal of planning, research and creative ideas are needed to create an effective marketing strategy for implementation. To create an effective strategy for each launch, we undertake in-depth market research, competitor analysis, identify key target markets, put together detailed messaging and sourced an array of potential marketing opportunities.
At the heart of our strategy is to drive greater and better quality traffic to the Felton Industries website using an integrated marketing approach with all channels working in tandem. Using PPC, Organic Traffic, Social and Email Marketing we have overachieved on every goal; building brand awareness, driving leads and increasing sales across all areas of their business.
We regularly undertake research to underpin future marketing strategies. This involves broad surveys of market dynamics and detailed customer surveys. The insights gained from these studies provide an invaluable on-going guide for campaign messaging and marketing activities.
As Felton’s off-site Marketing team we’ve helped them achieved 25% YOY growth over 5 consecutive years.
new website users
Increase in conversions
Increase in brand reach
As the main source of sales, it is vital that the website be top performing at all levels. Our understanding of how customers journey through the site and what makes people buy is behind the success of this site. We keep the site updated with new content and keep it optimised for SEO to drive the important free organic traffic. Our marketing activities are designed to drive qualified leads to the site.
Over a 12 month period we achieved record website sales, representing approx 10% of revenue from online sales alone.
We develop targeted email campaigns to various audiences and set up automated nurture campaigns to nurture customers down the funnel to convert. These include sales eDMs, informational eDMS, monthly newsletters and a whole range of email campaigns to engage, educate and encourage sales.
We develop targeted email campaigns to various audiences and set up automated nurture campaigns to nurture customers down the funnel to convert. These include sales eDMs, informational eDMS, monthly newsletters and a whole range of email campaigns to engage, educate and encourage sales.
We run comprehensive social media campaigns for Felton Industries focused on increasing brand awareness and fostering community engagement across various platforms including Facebook, Instagram and LinkedIn. Our content calendars feature a mix of product showcases, sales, projects, customer testimonials, and interactive posts such as online competitions. Utilizing both organic and paid strategies, we target specific demographics to maximize reach and engagement. We leverage our partnership with Football Queensland to amplify our message and drive traffic to Felton Industries’ website.
Return on Ad spend
27% YOY improvement on Click Through Rates
19% Improvement on CPC on previous year
We run a number of direct mail campaigns across the year for Felton Industries to reach potential and existing customers with personalized, high-impact print materials. Our campaigns feature beautifully designed brochures and catalogues highlighting Felton Industries’ product range and special promotions. By integrating QR codes and personalized URLs, we bridged the gap between offline and online engagement, providing a seamless customer journey.
We run comprehensive Google Ads campaigns for Felton Industries aimed to drive targeted traffic to their website and increase conversions through strategic pay-per-click advertising. We conduct thorough keyword research to identify high-performing search terms and create compelling ad copy that aligns to drive clicks. Our campaigns utilize various ad formats, including search ads, display ads, and remarketing ads, to reach users at different stages of the buying journey. Continuous monitoring and optimization ensure that our ads achieve maximum ROI, driving both immediate sales and long-term brand growth.
Video is a key part of our strategy and each time we launch a new product to market we produce a video to showcase the new product. This can be a product video or 3D explainer video. Think Creative manages the entire process from script writing, planning, shoot management, talent management and production. These are then used across all our marketing.
