Services
Based in regional NSW and looking to accelerate growth through increased market share and penetration, Felton Industries engaged Think Creative Agency in 2017 to refresh their brand, develop a comprehensive digital strategy, review marketing processes, build an eCommerce website, and implement a program to take the business to the next level.
Over the following seven years, we operated as their fully outsourced marketing department and helped Felton Industries achieve 25% year‑on‑year growth for five consecutive years. This performance was driven by a full‑funnel strategy, with every channel working cohesively under a holistic framework.
At the core of our approach was driving higher volumes of better‑qualified traffic to the website through an integrated marketing program, ensuring all channels worked in tandem. By leveraging PPC, SEO, social media, video, and email marketing, we consistently exceeded the client’s objectives, building brand awareness, generating leads, and increasing sales across all areas of the business.
To maintain momentum and alignment, we conducted quarterly strategy sessions and developed rolling six‑month marketing plans to ensure goals were met and internal teams remained coordinated.
Each year, we supported the launch of multiple new products. Before any product went to market, we invested heavily in planning, research, and creative development to design an effective go‑to‑market strategy. For every launch, we undertook in‑depth market research and competitor analysis, defined key target segments, crafted detailed messaging, and identified a wide range of high‑value marketing opportunities.
As Felton’s off-site Marketing team we’ve helped them achieved 25% YOY growth over 5 consecutive years.
new website users
Increase in conversions
Increase in brand reach
As the main source of sales, it is vital that the website be top performing at all levels. Our understanding of how customers journey through the site and what makes people buy is behind the success of this site. We keep the site updated with new content and keep it optimised for SEO to drive the important free organic traffic. Our marketing activities are designed to drive qualified leads to the site.
Over a 12 month period we achieved record website sales, representing approx 10% of revenue from online sales alone.
We develop targeted email campaigns to various audiences and set up automated nurture campaigns to nurture customers down the funnel to convert. These include sales eDMs, informational eDMS, monthly newsletters and a whole range of email campaigns to engage, educate and encourage sales.
We develop targeted email campaigns to various audiences and set up automated nurture campaigns to nurture customers down the funnel to convert. These include sales eDMs, informational eDMS, monthly newsletters and a whole range of email campaigns to engage, educate and encourage sales.
We run comprehensive social media campaigns for Felton Industries focused on increasing brand awareness and fostering community engagement across various platforms including Facebook, Instagram and LinkedIn. Our content calendars feature a mix of product showcases, sales, projects, customer testimonials, and interactive posts such as online competitions. Utilizing both organic and paid strategies, we target specific demographics to maximize reach and engagement. We leverage our partnership with Football Queensland to amplify our message and drive traffic to Felton Industries’ website.
Return on Ad spend
27% YOY improvement on Click Through Rates
19% Improvement on CPC on previous year
We run a number of direct mail campaigns across the year for Felton Industries to reach potential and existing customers with personalized, high-impact print materials. Our campaigns feature beautifully designed brochures and catalogues highlighting Felton Industries’ product range and special promotions. By integrating QR codes and personalized URLs, we bridged the gap between offline and online engagement, providing a seamless customer journey.
We run comprehensive Google Ads campaigns for Felton Industries aimed to drive targeted traffic to their website and increase conversions through strategic pay-per-click advertising. We conduct thorough keyword research to identify high-performing search terms and create compelling ad copy that aligns to drive clicks. Our campaigns utilize various ad formats, including search ads, display ads, and remarketing ads, to reach users at different stages of the buying journey. Continuous monitoring and optimization ensure that our ads achieve maximum ROI, driving both immediate sales and long-term brand growth.
Video is a key part of our strategy and each time we launch a new product to market we produce a video to showcase the new product. This can be a product video or 3D explainer video. Think Creative manages the entire process from script writing, planning, shoot management, talent management and production. These are then used across all our marketing.