Services
Scouts NSW is a youth development organisation, dedicated to fostering personal growth, leadership and community among young people. In addition to the amazing work and incredible opportunities Scouts NSW provides for young people, they have a collection of stunning wedding and event locations for unforgettable celebrations or corporate events.
Think Creative Agency works with the Scouts NSW Marketing and leadership team designing annual reports, strategic documents and most recently developing a new brand and website for a new initiative, Events At.
We had the privilege of developing the logo, brand identity and creative assets for Scout NSW’s six picturesque venues, now positioned as premium wedding and corporate hire locations.
This project introduces a new brand that enables Scouts NSW to effectively market their venue offerings to wedding and commercial audiences, distinguishing them from the traditional associations of scouting experiences. The new brand ‘Events At’ provides a distinct and unifying identity for the six stunning bush venues that reflects their unique Australian bush charm, making ‘Events At’ venues an ideal choice for both weddings and corporate event.
In creating the logo, we developed five concepts, each concept featuring references to Australian natural elements, utilising a pallet of natural colours and designed to accommodate the varying length of each locations name. Over a few short weeks, we produced a beautiful timeless logo suite, brand style guide and collateral, including a beautiful Wedding Venue Guide.
To complete the launch of the ‘Events At’ brand, we developed a modern, beautiful, user-friendly website to showcase the premium event locations across NSW. The website features a clean, responsive design with filtering tools to allow users each search by location and discover the services provided at each location. The site guides visitors though a straightforward journey from discovery to enquiry, helping drive more qualified booking leads.