Nurture leads and build brand advocates with Marketing Automation. We free you up time to focus on strategy and ideas by the automation of repetitive tasks.
Think Creative Agency will make your life easier with clever automation of repetitive tasks.
In simplest terms, marketing automation refers to marketing activities that are programmed to be automated dependent on triggers within a customer journey. It allows marketers to work more efficiently by automating repetitive tasks and easily marketing across multiple online channels.
If you haven’t undertaken marketing automation yet, you will likely have been involved in the process as a consumer. Think about this, you’ve signed up for a piece of content like a whitepaper or an ebook and later you receive additional emails providing related information, encouraging you to learn more or take further action.
The aim of marketing automation is to nurture leads to become customers, and to engage with customers to become repeat customers and loyal brand advocates. Messages are personalised, specific and relevant.
Marketing automation is primarily used for email marketing but can also include text messaging and social media messaging.
We specialise in marketing automation services for businesses, streamlining and optimising marketing processes. This includes the creation of comprehensive strategies, the implementation and integration of automation software, and the design of customer journeys. Strategy development, lead generation and nurturing, behaviour tracking, and scoring, and continuous optimisation are some of the services we offer, allowing businesses to automate and scale their marketing efforts for increased efficiency and ROI.
Want to save time and money through automation? Send us an enquiry today.
We collaborate closely with you to understand your business objectives and marketing goals. From this, we create a comprehensive marketing automation strategy that is in line with these objectives and defines the automation workflows and processes.
We assist you with selecting the best marketing automation software based on your needs and budget. We take charge of the software's implementation, which includes creating accounts, integrating with existing systems, and configuring automation workflows.
We develop lead generation strategies to attract and capture leads through a variety of channels, including landing pages, forms, and gated content. From this, we can create automated lead nurturing campaigns that deliver personalised content and targeted messaging to move leads through the sales funnel.
We create and manage email marketing automation campaigns. This includes creating and scheduling email sequences, segmenting the audience, personalising content, and tracking email engagement metrics. For improved performance, we optimise email deliverability and conduct A/B testing.
We ensure the marketing automation software and the client's CRM system work in tandem. This enables the automation of lead management, tracking customer interactions, and providing a unified view of customer data across departments.
Using behaviour tracking mechanisms to monitor user activities on websites, emails, and other touchpoints, lead scores are assigned based on specific actions and levels of engagement, allowing for more targeted and personalised automation workflows.
We provide detailed reporting and analytics on the success of marketing automation campaigns. Key metrics such as conversion rates, ROI, engagement rates, and lead quality are monitored. This data helps in assessing the effectiveness of automation strategies and making data-driven decisions
Based on performance data and insights, we continuously optimise and refine marketing automation workflows. We conduct A/B testing, analyse the results, and implement changes to improve campaign effectiveness and conversion rates.
Align automation with your business goals
How can marketing automation help achieve your business goals? We find out by taking time to really understand your business
Measurable leads and customers
Our marketing automation grows leads and customers. We set benchmarks and goals so we can measure this success
Planned marketing automation approach
We look at your customer journeys and provide a clear plan for marketing automation and campaigns
Showcase your return on investment (ROI)
Creating effective workflows to nurture leads and customers will showcase your ROI
These are a few of the clients that we manage their marketing automation to grow their business.
“Think creative handle everything from our google adwords, SEO content, socials and post, to our email marketing. They continually have great ideas to boost our enquiries and are always working hard to engage our customers, new and old. With the economy having its ups and downs, Think Creative always have the finger on the pulse. At the... Read More
“It's great to be able to head into a long weekend safe in the knowledge that everything is in hand and on track. It's been a huge week and, true to form, the team at Think have been fantastic, handling multiple last minute jobs (most of them urgent, of course) with creativity and professionalism. I can't even... Read More
One of the main challenges for us is that we are a rural and remote company. However, Think Creative Agency has always been accommodating with this and have worked together with us to limit the communication barrier within our project by always being available through emails and phone calls as well as through other platforms such as... Read More
We’re passionate about innovation, brilliant ideas and the execution that brings it all together in one beautiful experience. If you are too, call or send us an email to get started.
Marketing automation is the use of technology and software to automate repetitive marketing tasks and workflows. It enables businesses to streamline their marketing processes, nurture leads, and deliver personalised messages at scale. Marketing automation can benefit your business by saving time, increasing efficiency, improving lead generation and nurturing, enhancing customer segmentation, and ultimately driving higher conversion rates and revenue.
At Think Creative Agency, we implement marketing automation strategies by first understanding your business goals, target audience, and marketing objectives. We then analyse your existing processes and workflows to identify opportunities for automation. Our team selects and sets up the appropriate marketing automation platform, develops tailored automation workflows, creates personalised content, and integrates the system with your existing tools and systems. We continuously monitor and optimise the automation processes to ensure optimal performance.
Absolutely! Think Creative Agency can help you choose the right marketing automation platform that best aligns with your business needs and goals. We have expertise in working with various marketing automation tools and platforms. Based on our understanding of your requirements, we can provide recommendations and assist you in selecting the most suitable platform for your specific needs.
With Think Creative Agency marketing automation services, you can automate a wide range of marketing activities, including but not limited to:
We tailor our automation strategies to your business goals and marketing objectives.
Marketing automation improves lead generation and conversion rates by enabling targeted and personalised communication with your leads and customers. It allows you to nurture leads at various stages of the customer journey, deliver relevant content at the right time, and automate follow-ups. By providing valuable and timely information, marketing automation increases engagement, builds trust, and moves leads through the sales funnel, resulting in higher conversion rates and improved ROI.
Yes, we can support you in setting up and integrating marketing automation tools with your existing systems. Our team has expertise in working with various marketing automation platforms and can seamlessly integrate them with your CRM, email marketing software, analytics tools, and other systems. We ensure a smooth and efficient integration process to leverage the full potential of your marketing automation tools.
We track a variety of metrics to measure the success of marketing automation campaigns, including:
These metrics provide insights into the effectiveness of your automation efforts and enable data-driven optimisations.
The cost of hiring Think Creative Agency for marketing automation services depends on various factors, such as the scope of work, complexity of automation workflows, size of your contact database, and specific requirements. We offer customised solutions tailored to your business needs and provide detailed pricing proposals based on your specific project. We strive to offer competitive pricing while delivering high-quality results.
The timeline to see results from marketing automation efforts varies depending on factors such as the complexity of your automation workflows, the size of your contact database, and the specific goals of your campaigns. While some immediate improvements can be observed, it usually takes a few weeks or months to see the full impact of marketing automation as you nurture and engage leads through personalised and automated processes.
At Think Creative Agency, we prioritise customisation and personalisation in our marketing automation services. We take the time to understand your target audience, their preferences, and their stage in the customer journey. Based on this information, we create tailored automation workflows, develop personalised content, and segment your audience to deliver relevant messages. We strive to provide a high level of customisation and personalisation to enhance engagement and drive meaningful interactions with your leads and customers.