Welcome to our blog

What is a vanity metric? Vanity Metrics are measurement metrics that give false perceptions of growth, when in reality they have little or no actionable value towards improving the business’s product or service. This prompts us to ask the question of what is a vanity metric?
Read More

Content marketing is becoming increasingly popular with marketers, simultaneously the technology to create quality videos has become easier and more advanced by the day. However, this is not the only reason why video has become the most dominant form of communication today. It’s an easy-to-digest
Read More

Do you own a business and are considering a marketing agency but still aren’t convinced it’s the best choice? Full-service marketing agencies, besides enabling you to build trust with a credible supplier, will also cost you less in money and time in the long run. But
Read More

Unfortunately, a small percentage of digital marketing agencies are taking advantage of businesses that do not understand the digital marketing landscape and using smoke and mirrors to lock them into costly retainers without delivering results. With an overabundance of new marketing strategies arising in the digital
Read More

With less face-to-face interaction and minimal live and event marketing due to global lockdowns, brands have had to restructure their marketing efforts. Over the last year there has been a clear shift and focus on creating a brand connection and creating an immersive brand journey
Read More

Behind every successful brand lies a carefully crafted brand strategy. A brand strategy is like a blueprint, outlining how your brand is communicated, from visual elements through to your product or service. Therefore it is essential that your business develops a powerful and unique one. Let’s
Read More

Launching a new product is an exciting time for any business. You have just spent months painstakingly preparing your new product for launch. You have conducted copious amounts of market research, developed countless prototypes, and created the ultimate product marketing strategy. Now that you're officially
Read More

Do you have pages that don’t appear on Google... or low conversion rates? Then maybe it’s time to brush up on your SEO copywriting skills. SEO Copywriting is a form of specialised writing that: contains key phrases, helps online content rank higher in search results,
Read More

6 Ways Video Production Can Help Build Your Brand   Investing in professional video production is one of the most powerful ways to build your brand and grow your business. Video marketing has a long and varied history. From the first television commercials in the 1940s, the rise
Read More

5 Simple Growth Hacking Techniques to Grow Your Business In this increasingly digital world, the way that businesses are connecting to their audience is changing. Converting and maintaining customers is becoming more difficult as competition increases, and the power of traditional marketing is waning as people
Read More

Are you trying to increase the amount of traffic on your website? Is your bounce rate rising or your conversion rate falling? To increase the effectiveness of your business’ website, it is important to understand your customer’s journey and what leads them to engage or
Read More

2020 has certainly been an unprecedented year, not only for individuals but also for brands. Recent months have seen both mainstream and digital media flooded with themes of bushfires, the global pandemic, and an inordinate number of human rights crises. Such issues have silenced brands,
Read More

A website is a crucial aspect of your business with almost every consumer visiting your website at some point. It is often the first touchpoint experienced by your audience, so it is vital that your business creates a successful first impression. Here are some things
Read More

COVID-19 & Social Media Marketing As our lives transitioned into becoming more dependent on virtual activities with quarantine, isolation, lockdown and closed borders, the use of social media during the COVID-19 period has seen a dramatic increase. No longer are social media apps such as
Read More

Harnessing the power of SEO’s is a long and difficult process but it’s extremely important and should be at the heart of your marketing strategy. Here are a few guidelines and things to remember when developing an SEO strategy for your business: What is SEO? Search Engine
Read More

Increasing sales through cold emailing can be hard, yet it can deliver a high return when done right.  Although many people have grown accustomed to receiving tons of emails, generating a response to cold emails is still possible with average open rates at 30 percent
Read More

Increasing website traffic is a vital tool to driving business. Yet, many managers and business owners struggle to exploit the opportunities that improved traffic to your traffic offers. ‘But how?’ you might ask yourself. With the overwhelming abundance of information available on driving website traffic,
Read More

Re-Branding: Tips For Successfully Launching Your Renewed Brand With the end of the year and decade creeping up, you might be considering giving your brand a new look and a fresh start. Re-branding is done for a number of reasons from reputation to a desire to expand. Changing
Read More

Whether your creative is produced in-house, partnering with a creative agency or using a freelance creative, a creative brief ensures that everyone is thinking in the same direction. After all, if you’re spending time and money working with an agency for your marketing campaign, you
Read More

What is Print Management and Why Do I Need It? What is it? Print management is outsourcing your print work to a company that will manage your printing requirements from the proofing stage, through to printing, finishing, despatch, distribution, storage and any other necessary steps. Why would you outsource your print management? For companies using
Read More

As we close in on the end of the year and the decade, marketeers are eager to look ahead and predict the trends and developments that we will see in the coming year. However, lots of blog writers list the trends that we will see
Read More

The Power of Print Marketing The marketeers of today tend to emphasise on the use and benefits of going digital. And rightfully so, you would say, in an age where internet and social media play an important role in everyday life for so many of us.
Read More

What is a vanity metric? Vanity Metrics are measurement metrics that give false perceptions of growth, when in reality they have little or no actionable value towards improving the business’s product or service. This prompts us to ask the question of what is a vanity metric?
Read More

Content marketing is becoming increasingly popular with marketers, simultaneously the technology to create quality videos has become easier and more advanced by the day. However, this is not the only reason why video has become the most dominant form of communication today. It’s an easy-to-digest
Read More

Do you own a business and are considering a marketing agency but still aren’t convinced it’s the best choice? Full-service marketing agencies, besides enabling you to build trust with a credible supplier, will also cost you less in money and time in the long run. But
Read More

Unfortunately, a small percentage of digital marketing agencies are taking advantage of businesses that do not understand the digital marketing landscape and using smoke and mirrors to lock them into costly retainers without delivering results. With an overabundance of new marketing strategies arising in the digital
Read More

With less face-to-face interaction and minimal live and event marketing due to global lockdowns, brands have had to restructure their marketing efforts. Over the last year there has been a clear shift and focus on creating a brand connection and creating an immersive brand journey
Read More

Behind every successful brand lies a carefully crafted brand strategy. A brand strategy is like a blueprint, outlining how your brand is communicated, from visual elements through to your product or service. Therefore it is essential that your business develops a powerful and unique one. Let’s
Read More

Launching a new product is an exciting time for any business. You have just spent months painstakingly preparing your new product for launch. You have conducted copious amounts of market research, developed countless prototypes, and created the ultimate product marketing strategy. Now that you're officially
Read More

Do you have pages that don’t appear on Google... or low conversion rates? Then maybe it’s time to brush up on your SEO copywriting skills. SEO Copywriting is a form of specialised writing that: contains key phrases, helps online content rank higher in search results,
Read More

6 Ways Video Production Can Help Build Your Brand   Investing in professional video production is one of the most powerful ways to build your brand and grow your business. Video marketing has a long and varied history. From the first television commercials in the 1940s, the rise
Read More

5 Simple Growth Hacking Techniques to Grow Your Business In this increasingly digital world, the way that businesses are connecting to their audience is changing. Converting and maintaining customers is becoming more difficult as competition increases, and the power of traditional marketing is waning as people
Read More

Are you trying to increase the amount of traffic on your website? Is your bounce rate rising or your conversion rate falling? To increase the effectiveness of your business’ website, it is important to understand your customer’s journey and what leads them to engage or
Read More

2020 has certainly been an unprecedented year, not only for individuals but also for brands. Recent months have seen both mainstream and digital media flooded with themes of bushfires, the global pandemic, and an inordinate number of human rights crises. Such issues have silenced brands,
Read More

A website is a crucial aspect of your business with almost every consumer visiting your website at some point. It is often the first touchpoint experienced by your audience, so it is vital that your business creates a successful first impression. Here are some things
Read More

COVID-19 & Social Media Marketing As our lives transitioned into becoming more dependent on virtual activities with quarantine, isolation, lockdown and closed borders, the use of social media during the COVID-19 period has seen a dramatic increase. No longer are social media apps such as
Read More

Harnessing the power of SEO’s is a long and difficult process but it’s extremely important and should be at the heart of your marketing strategy. Here are a few guidelines and things to remember when developing an SEO strategy for your business: What is SEO? Search Engine
Read More

Increasing sales through cold emailing can be hard, yet it can deliver a high return when done right.  Although many people have grown accustomed to receiving tons of emails, generating a response to cold emails is still possible with average open rates at 30 percent
Read More

Increasing website traffic is a vital tool to driving business. Yet, many managers and business owners struggle to exploit the opportunities that improved traffic to your traffic offers. ‘But how?’ you might ask yourself. With the overwhelming abundance of information available on driving website traffic,
Read More

Re-Branding: Tips For Successfully Launching Your Renewed Brand With the end of the year and decade creeping up, you might be considering giving your brand a new look and a fresh start. Re-branding is done for a number of reasons from reputation to a desire to expand. Changing
Read More

Whether your creative is produced in-house, partnering with a creative agency or using a freelance creative, a creative brief ensures that everyone is thinking in the same direction. After all, if you’re spending time and money working with an agency for your marketing campaign, you
Read More

What is Print Management and Why Do I Need It? What is it? Print management is outsourcing your print work to a company that will manage your printing requirements from the proofing stage, through to printing, finishing, despatch, distribution, storage and any other necessary steps. Why would you outsource your print management? For companies using
Read More

As we close in on the end of the year and the decade, marketeers are eager to look ahead and predict the trends and developments that we will see in the coming year. However, lots of blog writers list the trends that we will see
Read More

The Power of Print Marketing The marketeers of today tend to emphasise on the use and benefits of going digital. And rightfully so, you would say, in an age where internet and social media play an important role in everyday life for so many of us.
Read More

What is a vanity metric? Vanity Metrics are measurement metrics that give false perceptions of growth, when in reality they have little or no actionable value towards improving the business’s product or service. This prompts us to ask the question of what is a vanity metric?
Read More

Content marketing is becoming increasingly popular with marketers, simultaneously the technology to create quality videos has become easier and more advanced by the day. However, this is not the only reason why video has become the most dominant form of communication today. It’s an easy-to-digest
Read More

Do you own a business and are considering a marketing agency but still aren’t convinced it’s the best choice? Full-service marketing agencies, besides enabling you to build trust with a credible supplier, will also cost you less in money and time in the long run. But
Read More

Unfortunately, a small percentage of digital marketing agencies are taking advantage of businesses that do not understand the digital marketing landscape and using smoke and mirrors to lock them into costly retainers without delivering results. With an overabundance of new marketing strategies arising in the digital
Read More

With less face-to-face interaction and minimal live and event marketing due to global lockdowns, brands have had to restructure their marketing efforts. Over the last year there has been a clear shift and focus on creating a brand connection and creating an immersive brand journey
Read More

Behind every successful brand lies a carefully crafted brand strategy. A brand strategy is like a blueprint, outlining how your brand is communicated, from visual elements through to your product or service. Therefore it is essential that your business develops a powerful and unique one. Let’s
Read More

Launching a new product is an exciting time for any business. You have just spent months painstakingly preparing your new product for launch. You have conducted copious amounts of market research, developed countless prototypes, and created the ultimate product marketing strategy. Now that you're officially
Read More

Do you have pages that don’t appear on Google... or low conversion rates? Then maybe it’s time to brush up on your SEO copywriting skills. SEO Copywriting is a form of specialised writing that: contains key phrases, helps online content rank higher in search results,
Read More

6 Ways Video Production Can Help Build Your Brand   Investing in professional video production is one of the most powerful ways to build your brand and grow your business. Video marketing has a long and varied history. From the first television commercials in the 1940s, the rise
Read More

5 Simple Growth Hacking Techniques to Grow Your Business In this increasingly digital world, the way that businesses are connecting to their audience is changing. Converting and maintaining customers is becoming more difficult as competition increases, and the power of traditional marketing is waning as people
Read More

Are you trying to increase the amount of traffic on your website? Is your bounce rate rising or your conversion rate falling? To increase the effectiveness of your business’ website, it is important to understand your customer’s journey and what leads them to engage or
Read More

2020 has certainly been an unprecedented year, not only for individuals but also for brands. Recent months have seen both mainstream and digital media flooded with themes of bushfires, the global pandemic, and an inordinate number of human rights crises. Such issues have silenced brands,
Read More

A website is a crucial aspect of your business with almost every consumer visiting your website at some point. It is often the first touchpoint experienced by your audience, so it is vital that your business creates a successful first impression. Here are some things
Read More

COVID-19 & Social Media Marketing As our lives transitioned into becoming more dependent on virtual activities with quarantine, isolation, lockdown and closed borders, the use of social media during the COVID-19 period has seen a dramatic increase. No longer are social media apps such as
Read More

Harnessing the power of SEO’s is a long and difficult process but it’s extremely important and should be at the heart of your marketing strategy. Here are a few guidelines and things to remember when developing an SEO strategy for your business: What is SEO? Search Engine
Read More

Increasing sales through cold emailing can be hard, yet it can deliver a high return when done right.  Although many people have grown accustomed to receiving tons of emails, generating a response to cold emails is still possible with average open rates at 30 percent
Read More

Increasing website traffic is a vital tool to driving business. Yet, many managers and business owners struggle to exploit the opportunities that improved traffic to your traffic offers. ‘But how?’ you might ask yourself. With the overwhelming abundance of information available on driving website traffic,
Read More

Re-Branding: Tips For Successfully Launching Your Renewed Brand With the end of the year and decade creeping up, you might be considering giving your brand a new look and a fresh start. Re-branding is done for a number of reasons from reputation to a desire to expand. Changing
Read More

Whether your creative is produced in-house, partnering with a creative agency or using a freelance creative, a creative brief ensures that everyone is thinking in the same direction. After all, if you’re spending time and money working with an agency for your marketing campaign, you
Read More

What is Print Management and Why Do I Need It? What is it? Print management is outsourcing your print work to a company that will manage your printing requirements from the proofing stage, through to printing, finishing, despatch, distribution, storage and any other necessary steps. Why would you outsource your print management? For companies using
Read More

As we close in on the end of the year and the decade, marketeers are eager to look ahead and predict the trends and developments that we will see in the coming year. However, lots of blog writers list the trends that we will see
Read More

The Power of Print Marketing The marketeers of today tend to emphasise on the use and benefits of going digital. And rightfully so, you would say, in an age where internet and social media play an important role in everyday life for so many of us.
Read More

What people say about us

“Kelly and her team were instrumental in implementing a complete brand review and refresh for Lawcover. In the Think Creative team’s hands, the narrow brief delivered a broad-based outcome. A successful refresh across the Brand and Communications front was delivered, presenting elements of Lawcover’s origins and tradition in a new and engaging Brand Platform. This was achieved over a very short time frame and within a very tight budget. I have been extremely satisfied with the flexibility and responsiveness provided by the Think Creative team. “

“Think creative handle everything from our google adwords, SEO content, socials and post, to our email marketing. They continually have great ideas to boost our enquiries and are always working hard to engage our customers, new and old. With the economy having its ups and downs, Think Creative always have the finger on the pulse. At the start of 2022, we saw the diesel fuel prices start to skyrocket, Think were straight onto this and soon Durotank had multiple customers who wanted a diesel tank tomorrow. While Durotank couldn’t build them fast enough to keep up with demand, Think Creative helped the team come up with a digital strategy to convince our customer that waiting for a quality Australian Made product was worth the wait. Of course, things didn’t stay this way forever and it started to slow down a tad, Think Creative were punctual at trying new avenues to get our customers through to us, and never hesitate to give new things a go. Think Creative’s biggest hurdle which they deal with every single day with Durotank is, working with a team with absolutely no marketing background. They do this with ease and never take advantage of this by keeping an honest, open relationship. They continually keep Durotank updated and informed as much as possible about what is going on behind the scenes.”

“TCA’s engagement and understanding of Lawcover’s changing needs is exemplary. Service offerings have increasingly moved into the digital space as a natural evolution over the years, but particularly during the COVID pandemic. TCA has assisted in making this transition seamless, but more importantly reinforcing Lawcover’s brand values in the digital medium. We are satisfied that the development of our communications and visibility to stakeholders in conjunction with TCA has been delivered a brand platform that meets our expectations and delivers a strong, consistent but evolving outcome to meet our brand and communications requirements.”

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