Optimising Your Website Design to Improve the Customer Journey Are you trying to increase the amount of traffic on your website? Is your bounce rate rising or your conversion rate falling? To increase the effectiveness of your business’ website, it is important to understand your customer’s journey and what leads them to engage or importantly,…

How Your Brand can Remain Relevant in 2020 and Beyond 2020 has certainly been an unprecedented year, not only for individuals but also for brands. Recent months have seen both mainstream and digital media flooded with themes of bushfires, the global pandemic, and an inordinate number of human rights crises. Such issues have silenced brands,…

A website is a crucial aspect of your business with almost every consumer visiting your website at some point. It is often the first touchpoint experienced by your audience, so it is vital that your business creates a successful first impression. Here are some things to consider when optimising your website: Simple navigation Navigation is…

COVID-19 & Social Media Marketing As our lives transitioned into becoming more dependent on virtual activities with quarantine, isolation, lockdown and closed borders, the use of social media during the COVID-19 period has seen a dramatic increase. No longer are social media apps such as Facebook and Instagram seen as only used by millennials, with…

The Power of SEO Harnessing the power of SEO’s is a long and difficult process but it’s extremely important and should be at the heart of your marketing strategy. Here are a few guidelines and things to remember when developing an SEO strategy for your business: What is SEO? Search Engine Optimisation, or SEO, is…

How To Increase Your Cold Email Response Rate Increasing sales through cold emailing can be hard, yet it can deliver a high return when done right.  Although many people have grown accustomed to receiving tons of emails, generating a response to cold emails is still possible with average open rates at 30 percent and under…

Increasing Website Traffic: The Key To Growing Your Business Increasing website traffic is a vital tool to driving business. Yet, many managers and business owners struggle to exploit the opportunities that improved traffic to your traffic offers. ‘But how?’ you might ask yourself. With the overwhelming abundance of information available on driving website traffic, it…

Re-Branding: Tips For Successfully Launching Your Renewed Brand With the end of the year and decade creeping up, you might be considering giving your brand a new look and a fresh start. Re-branding is done for a number of reasons from reputation to a desire to expand. Changing the face of your brand can, if done successfully,…