APP is an integrated property and infrastructure consultancy offering services across all phases of the investment lifecycle from strategy and planning through to delivery and transition. As a well-known business managing projects on a major scale, APP wanted to retain their established logo while revitalising their brand personality and identity.

By combining a new colour palette with contemporary fonts, Think Creative Agency developed a fresh and modern look that blended authority with visual appeal and engagement. This new identity was then rolled out across all brand materials from capability statements, reports, CV submission documents and case studies to a full stationery suite including CV templates.

Adding complexity to the brief was the need for all documents to be created in both Word and InDesign. As APP staff generate an enormous volume of reports, submissions and correspondence, the need for easy-to-use, reliable templates was essential. To ensure consistency of brand presentation across all touchpoints, we also created a comprehensive set of APP brand guidelines.