Services
Indoor Plant Solutions is an Australian commercial indoor plant hire company with over 25 years of experience servicing workplaces nationwide. When the business transitioned into an independent brand, they knew that a strong digital presence was an essential element in their key to success.
With minimal online visibility, the first step was establishing a digital foundation that could support national growth and boost brand visibility in a competitive B2B space.
That’s when they approached Think Creative Agency.
The first step was clear: build a new website that repositions them as a standalone brand identity and attracts commercial customers across Australia. We delivered a modern, SEO-optimised website with clear calls-to-action, user-focused service pages and a platform that could scale with the business.
Once the website was launched, the team came back with a more comprehensive brief—they needed a marketing agency to oversee their digital presence. From that point on, Think Creative Agency became their dedicated digital marketing team, managing SEO, paid ads and lead generation, email marketing, organic social media strategy and ongoing content creation and creative design.
The goal was to position IPS as a trusted name in commercial and workplace greenery.
Indoor Plant Solutions has experienced exponential growth in search traffic, social engagement and conversions. But the partnership didn’t stop there.
As momentum grew, we were asked to step in and support the client’s broader network of businesses, including their retail plant nursery The Grow Centre, and additional subsidiaries like Plants and Garden Rentals.
Today, we continue working on an ongoing retainer to manage all their digital marketing, creative and website needs.
We built a new website that showcases the brand as the leaders in the commercial indoor plant hire space in Australia. We delivered a modern, SEO-optimised website on WordPress and WooCommerce with a easy to use content management system so the client can update the site themselves. The site has with clear calls-to-action, user-focused service pages and a platform that can scale as the business grows. Each month we build out more and more pages with rich, helpful content to help drive leads and traffic to the site.
View website here https://indoorplantsolutions.com.au/
We repositioned Indoor Plant Solutions’ social presence with a content strategy centred on brand education, transformations, team culture, and case studies. Connecting audiences across Instagram, Facebook and LinkedIn, our monthly calendar includes client installations, interactive posts, value-based content and seasonal campaigns in partnership with their retail nursery. Using a mix of organic and paid strategies, we target key decision-makers in workplaces – such as office managers, interior designers, architects and facilities teams to drive traffic, generate leads and strengthen brand recall.
For Indoor Plant Solutions, we design targeted email campaigns that speak directly to their commercial audience. From highlighting the advantages of commercial indoor plant hire to seasonal plant care tips and project showcases, each campaign is designed to inform, engage and convert.
We manage end-to-end paid advertising campaigns across Google and Meta, designed to generate qualified leads and grow brand awareness within the commercial plant hire space.
Through in-depth keyword research and audience targeting, we deliver compelling ad creatives that resonate with workplace decision-makers. Our strategy combines search, display and remarketing ads to reach potential clients at every stage of the buying journey. With continuous performance monitoring and optimisation, we ensure each campaign delivers strong ROI, driving consistent website traffic, enquiries and brand visibility.
We designed, built and continue to manage the website as a high-performing lead generation hub. As the central destination for all digital activity, the site is consistently optimised to convert commercial traffic through targeted service pages and strong calls-to-action.
SEO plays a key role in our strategy as we regularly update the site with optimised content, including blogs, case studies and landing pages, to drive consistent organic traffic and improve search visibility across Australia.
To boost engagement and attract new leads, we regularly run online giveaways for Indoor Plant Solutions, such as The Great Indoor Plant Giveaway, which offered 3 lucky winners a gift voucher of $300 each.
Each competition is supported by a dedicated landing page on the website with an integrated lead capture. We drive traffic through coordinated social media and email marketing campaigns, encouraging both existing clients and new audiences to enter. These campaigns not only increase site visits and brand awareness but also build a valuable database of potential commercial customers.
Return on Ad spend
27% YOY improvement on Click Through Rates
19% Improvement on CPC on previous year