Services

  • Annual Report Design
  • Graphic Design

Coogee Surf Lifesaving Club

Coogee Surf Life Saving Club (SLSC) is one of Sydney’s most iconic volunteer organisations, with over a century of service keeping the community safe. Each year, the club publishes a detailed Annual Report covering lifesaving, training, community engagement, youth programs, competition and governance.

In 2025, Coogee SLSC engaged us to design and produce their 130 page Annual Report – a publication that captures the achievements and spirit of their volunteer community.
The report requires input from multiple leaders and subcommittees. The Club needed a partner who could:
• Consolidate content from 20+ contributors
• Create structure and clarity across nine sections
• Design a visually engaging report that reflects the club’s values and coastal identity

Coogee Surf Life Saving Club Annual report 2-by-think-creative-agency

The Challenge

With limited volunteer capacity and a tight timeline, the challenge was coordinating content, ensuring accuracy, and delivering a polished, multi purpose publication for governance, fundraising and community communications

Our Approach

We developed a design system that reflects the club’s identity – energetic, community driven and connected to the coastline.

We delivered:
• A consistent visual style across all sections
• High impact layouts featuring member photography
• Infographics to simplify complex data
• Clean typography for readability
• Design elements inspired by the Coogee coastline
This ensured the report was both informative and visually representative of the community it serves.

Coogee Surf Life Saving Club Annual report 5-by-think-creative-agency
Coogee Surf Life Saving Club Annual report 7-by-think-creative-agency

The Outcome

✔️ 130 page professionally designed report
Showcasing a full year of achievements, milestones and impact.
✔️ Cohesive structure
Nine major sections brought together in a clear, engaging narrative.
✔️ Stronger community representation
Highlighting members, award winners, trainers, lifesavers and youth contributors.
✔️ Elevated visual storytelling
Striking photography and thoughtful design that capture the energy and heart of Coogee SLSC.
The final report celebrates commitment, service, teamwork and community – brought to life through cohesive design and stunning imagery.

Coogee Surf Life Saving Club Annual report 3-by-think-creative-agency

We’re grateful for the trust Coogee SLSC places in us each year.
Designing this report is both a privilege and a highlight – helping tell the story of an organisation that gives so much back to the community. We are excited to be starting on the 2026 annual report.

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