Services
Durotank is a fast-growing Australian company that design and manufacture fuel and water storage equipment. Referred by an existing client, Durotank appointed Think Creative Agency to manage all their creative, website, and digital marketing requirements. The scope of work involved the development of a full digital marketing strategy, new eCommerce website, animated video production, and an ongoing retainer to manage all their digital marketing, creative and website needs.
After an initial website audit so we could understand the strengths and weaknesses of the old site and a full competitor analysis, we rebuilt the website including optimisation of the customer journey, SEO, streamlined navigation, and development of the eCommerce functionality. A refresh of the brand has been a work in progress over the years.
As Durotank’s fully outsourced marketing agency, we are responsible for all creative output, management of the website and all digital marketing activities from social, paid search, SEO and email marketing. In addition to digital, we also manage all traditional marketing channels and animated video production giving the client a 360 degree marketing service.
Work continues today between Durotank and Think Creative, forming a collaborative partnership to help build and expand the Durotank business.
As Durotank’s marketing agency, we have facilitated their business advancement and significantly improved their marketing return on investment.
91% Increase in Clicks to site
319% Increase in Reach
Conversions up by 78%
We run comprehensive social media campaigns for Durotank focused on increasing brand awareness and engagement across Facebook, Instagram and LinkedIn. Our monthly content calendars feature a mix of product showcases, sales, case studies and client testimonials. We often run online competitions to encourage existing customers to reengage with the brand and to drive new customers to the site. Utilizing both organic and paid strategies, we target specific demographics to maximize reach and engagement.
We develop targeted email campaigns to various audiences and set up automated nurture campaigns to nurture customers down the funnel to convert. These include sales eDMs, informational eDMS and a whole range of email campaigns to engage, educate and encourage sales.
We run comprehensive paid ads campaigns for Durotank across Google, Bing, Meta and LinkedIn aimed to drive targeted traffic to their website and increase conversions through strategic pay-per-click advertising. We conduct thorough keyword research to identify high-performing search terms and create compelling ad copy that aligns to drive clicks. Our campaigns utilize various ad formats, including search ads, display ads, and remarketing ads, to reach users at different stages of the buying journey. Continuous monitoring and optimization ensure that our ads achieve maximum ROI, driving both immediate sales and long-term brand growth.
We often run online competitions to encourage existing customers to re-engage with the brand and to drive new customers to the site. The competition landing page is built on the website and then we run a comprehensive social media and email campaigns to drive traffic to the site to enter.
We have built and manage the Durotank eCommerce website. To ensure the leads that our digital activities drive, the website has to be high performing at all times. SEO is a large part of our work and we keep the site updated with content optimised for SEO to drive this free organic traffic.
