Durotank

Durotank is a fast-growing Australian company that design and manufacture fuel and water storage equipment. Referred by an existing client, Durotank appointed Think Creative Agency to manage all their creative, website, and digital marketing requirements. The scope of work involved the development of a full digital marketing strategy, new eCommerce website, animated video production, and an ongoing retainer to manage all their digital marketing activities.

The specialist digital team at Think Creative conducted a full review and overhaul of digital marketing channels involving new social media headers, establishment of email marketing templates and design of social media posts (organic & paid).

At kick-off of the digital campaign, Think Creative set-up and optimised Google Analytics and the Google Search Console to monitor conversion tracking, goal completions and reporting. With this tracking in place, the effectiveness of different Durotank campaigns and social ads and posts could be easily monitored, so they could be updated and optimised where needed, whilst the top convertors could be identified and built upon.

After an initial website audit and review of competitor activity, Think Creative rebuilt the Durotank website including optimisation of the customer journey, SEO, streamlined navigation, and development of the eCommerce functionality.

In addition to the digital marketing activities, the team develops full page print advertisements, negotiates media bookings, and manages traditional marketing channels to giving the client a 360-degree marketing service.

Work continues today between Durotank and Think Creative, forming a collaborative partnership for ongoing digital and print marketing campaigns to help build and expand the Australian Durotank business.