MTC Australia

MTC Australia is a social enterprise whose focus is on supporting individuals across a variety of backgrounds to improve their employment skills and job prospects.

Valuing our experience working across the disability and not-for-profit space, MTC approached Think Creative Agency to develop a new look and feel for the brand along with writing all the copy for all brochures and flyers. Content was written in easy English to ensure it was inclusive and accessible for all our audiences.

A key priority of the project was that the content and the brand be both engaging and accessible to take into account our target audience.

The copywriting and design team worked closely in developing creative concepts that hit the mark, were both creative and engaging and complied with the rules around accessibility, WCAG 2.1 AAA level compliance.

The updated brand was then rolled out across all marketing collateral including flyers, brochures, pull-up banners, and PowerPoint decks as well as the roll-out of all the internal and external signage for all locations across the country.

In 2023 our work with MTC was acknowledged by MUSE Creative Awards who crowned us Silver Winners in no less than three separate categories; Corporate Identity, Non-for-Profit Branded Content & Publication.