Services
Freedom Solutions is a not-for-profit organisation that designs and builds custom assistive technology for people living with disability, including customised bikes for children and adults who cannot ride standard bicycles.
The client required a fully accessible and inclusive website that allows people to buy online, book a trial, donate, support and is also a hub of valuable information that is accessible to all.
Valuing our expertise in the disability space developing WCAG accessible brands and websites, the client approached Think Creative to build a new accessible and inclusive eCommerce website.
The client was managing two separate websites — Freedom Solutions and Freedom Wheels — each with different structures, content, and design. This created confusion for users, duplication of effort for administrators, and challenges for fundraising and enquiries.
The old sites also lacked accessibility compliance and modern UX standards, which limited reach and engagement.
Additionally the sites lacked:
We worked closely with the Freedom Solutions team to streamline their online presence into a single, scalable platform. Our approach included:
Freedom Wheels now has a fully accessible and inclusive website that allows people to buy online, book a trial, donate, support and is also a hub of valuable information that is accessible to all.
The new website has streamlined how Freedom Solutions engages with its community. By consolidating their online presence, the organisation now has a clear digital identity, easier content management, and a platform built for accessibility and future grow.
Prior to the build, we undertook a website audit and SEO audit on both sites to uncover their best performing pages and their top keywords. We then did a competitor analysis to uncover the most valuable keywords with the highest search volumes. A full report along with our recommendations was supplied to the client with our suggestions on the top keywords we should optimise the site for.
All of our sites are optimised for SEO and Google best practice on launch to give the new site the best chance to rank and be found on Google.
This project demonstrates the power of combining strategy, accessibility, and user-centred design. At Think Creative Agency, we build websites that don’t just look great — they create measurable impact. Ready to transform your digital presence? Let’s talk.
View client website here https://freedomsolutions.org.au/