People with Disability

Think Creative agency has been working with People with Disability (PWDA) across a number of projects. We have recently completed an animated video exploring the impact of COVID-19 on women with disabilities. The initial research project was funded by the National Mental Health Commission and implemented by PWDA. Think Creative used the findings of the research to write the script and develop an engaging, informative video and infographic for use across marketing channels.

We are currently implementing a digital marketing campaign promoting PWDA individual advocacy services and how they can assist people with disability who need a place to turn. The campaign has involved competitor research and analysis of PWDA’s current digital positioning and marketing and putting together a marketing strategy to improve brand awareness and leads for their advocacy services.

Following a workshop with PWDA to fully understand the goals of the campaign, Think Creative developed positioning statements, core campaign messaging, and value propositions and designed striking campaign creatives with effective colour contrasts for accessibility. This was combined with accessible, relatable messaging and clear call-to-actions. Descriptive Image ALT text was developed for screen readers to accompany images.

Think Creative is now implementing the campaign across a variety of marketing channels including paid social ads for Facebook, Instagram, and LinkedIn and paid search, and Google ads. Think Creative is also developing a social media calendar of organic social postings across their core social platforms which is a combination of campaign messaging, informational posts on advocacy, and case studies.