DriveMyCar Brand Identity Development by Think Creative Agency

Collaborate Corp Brand Identity Refresh x 4 brands


The sharing concept has grown from a novel idea to a significant business within a very short time. Collaborate Corporation has become a major player in the sharing economy with three, separate business streams.

Needing to create synergy among their business identities, they approached Think Creative Agency for a branding solution.With three brands, DriveMyCar, MyCaravan and Mobilise, under one parent brand, our task was to create a memorable, stand-alone identity for each that shared a clear link.

We developed a design strategy that utilised a common family font but leveraged different treatments, including specific colour schemes and unique icons, to connect the brand logos while creating an individual presence.

To ensure correct usage of the logos across the separate business units, we also developed a complete set of brand guidelines.Once the brand development was completed, we then rolled out the new identities across each business stream including brochures, eDMs, digital formats, flyers, posters, PowerPoint presentation templates, pull-up banners and a full stationery suite.

Services

Brand Identity Development

Logo development x 4

Icon development

Art Direction and Strategy

Concept and Development

4 Logos, 4 brands developed

Think Creative Agency successfully created four distinctive and unique brands whilst all complementing each other to allow the audience to connect the brands together

 

 

Graphic Design

Print Management

Pull up Banners

Powerpoint Presentations

Brand Guidelines

Successful Launch

Our brand refreshes allowed the entities to have successful launches with DriveMyCar now reaching over 49,000 registered users

Collaborate Corp Brand Identity Refresh Gradient Image
Collaborate Corp Brand Identity by Think
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