Okkular

Okkular is a fast-growing Australian tech start up offering an innovative AI solution to assist ecommerce managers with product tagging. Okkular appointed Think Creative to help review all digital marketing channels, including website and social media, and develop a marketing strategy to build engagement and traffic to their target audiences. The Think Creative team started with an audit of the Okkular website to understand why there was very little existing Organic traffic and used this data to build a new website.

After a full website and SEO Audit that included an in-depth review of competitor activity, Think Creative developed a new website and a comprehensive SEO Strategy designed to boost website visitation and organic traffic and built the new WordPress website. In addition Okkular wanted to utilise social channels to drive potential prospects through to landing pages and to encourage them to sign up for a demo of the new AI solution. Digital audiences were clearly defined based off customer personas and then targeted through a series of paid social ads and social posts.

With tracking in place, the effectiveness of different campaigns and social ads and posts could be easily monitored, so they could be updated and optimised where needed, whilst the top convertors could be identified and built upon.

Think Creative developed the look and feel for social media templates and managed all the social media campaigns, both paid and organic, to drive traffic and build brand recognition. To maximise our conversions on social, we created specific landing pages and fresh content and testimonials to capture leads and encourage sales.