Transform Clicks into Clients with Our Google Ad Management Services.
Let’s be straight up – you’re here for real growth, right? At Think Creative Agency, we get that. We’re not just about those bottom-of-the-funnel conversions; we’re focused on building a strategy that impacts your entire sales funnel. As a team of seasoned experts in Sydney with over 13 years of experience, we craft campaigns that not only capture high-intent leads but also nurture awareness and engagement at every stage. Forget the limited perspective – we’re your partner in achieving comprehensive growth, from initial interest to loyal customers. If you’re looking for a Google Ads agency with a proven track record and a holistic view of your success, you’ve found us.
So, why Google Ads? Because it’s a powerful tool to connect with your audience at every touchpoint. But simply running ads isn’t enough. Our approach is different. We dive deep into understanding your business and your customer journey, ensuring we’re reaching the right people with the right message at the right time. Here’s how we make it happen:
Deep Business Understanding:
We start by getting to know your goals, target audience, and where Google Ads fits into your bigger picture.
Website Optimisation is Key:
We ensure your website and landing pages are primed to convert the traffic we send.
Compelling Ad Creative:
We craft ads that grab attention and speak directly to your target audience's needs at each stage.
Full-Funnel Strategy:
We develop campaigns that engage potential customers at every stage, from initial awareness to final conversion.
Smart Keyword Targeting:
We identify the right keywords to reach your ideal customers, no matter where they are in the funnel.
Continuous Analysis & Optimisation:
We constantly monitor performance across the entire funnel, making data-driven tweaks for maximum impact.
Choosing a Google Ads partner can feel like a big decision, and you want someone who gets you, right? At Think Creative Agency, we’re not just about running ads; we see ourselves as an extension of your team. Your goals become our goals, and your wins are our wins. When you work with us, you’ll feel the difference – a dedicated team that’s invested in your success as much as you are.
“Think Creative handle everything from our Google Ads, SEO, content, socials media & our email marketing. They continually have great ideas to boost our enquiries and are always working hard to engage our customers, new and old. With the economy having its ups and downs, Think Creative always have the finger on the pulse. They do this with ease keeping an honest, open relationship. They continually keep Durotank updated and informed as much as possible about what is going on behind the scenes.”
Jerrod Small – Durotank
“We are a company with big goals. Kelly and her team have been able to assist us in reaching these goals by connecting with the correct audience at the right time with relevant information regarding our products to maximise our sales and opportunities. Think has always provided professional, high-quality work in a timely manner and we enjoy working with Kelly and the team.”
Jonathan Wiggins – Felton
Trent – Polytex
Let our team help drive incredible growth for your business with our tried and tested approach. We check our campaigns daily to ensure that every ad is optimised to its fullest potential and poor performing ads are removed. Get in touch.
What they are:
Google Shopping Ads are product-focused advertisements that display images, prices, and key product details directly in Google Search results and the Shopping tab. While not an e-commerce platform itself, Google Shopping connects consumers directly with online retailers.
When They Shine:
Shopping Ads are especially effective for e-commerce and retail businesses aiming to drive sales. By providing crucial product information, they effectively attract customers who are ready to buy.
Our approach:
We focus on optimising your product feed to ensure accurate and compelling product information is displayed. Our strategies aim to create targeted Shopping ads with irresistible offers that stand out from the competition and drive qualified customers directly to your online store. We’re dedicated to continually managing & optimising your campaigns, maximising your visibility and conversion rates!
What They Are:
Search Ads are engaging text-based advertisements strategically positioned above and below search engine results pages (SERPs). They connect you directly with customers eagerly searching for your services using targeted keywords, ensuring you engage a “ready-to-buy” audience.
When They Shine:
Search Ads excel when you want to capture users with high purchase intent, those who are actively typing in queries about your products, services, or even your competitors. They are crucial for bottom-of-the-funnel marketing efforts focused on driving immediate conversions and boosting your business growth.
Our Approach: We dive deep into keyword research to uncover the most relevant terms for your target audience. Our talented copywriters craft compelling ad copy with enticing offers. With ongoing campaign optimisation, we analyse performance data to refine keywords, messaging, and bidding strategies—maximising conversions and ensuring your success!
What they are:
Display Ads utilise visually engaging formats like images to capture consumer attention and enhance brand recognition across the vast Google Display Network (GDN), which includes countless partner sites and apps. Performance Max (PMAX) takes this a step further by integrating all of Google’s advertising inventory – including Search, Display, Discovery, and Video – into a single, automated campaign. This allows for broader reach and optimised performance across all channels.
When They Shine:
Display Ads are powerful for increasing brand visibility and awareness, nurturing leads, and reaching audiences with specific interests or demographics across the web. PMAX is particularly effective for maximising conversions and ROI by leveraging Google’s machine learning to find the most valuable opportunities across its entire network.
Our approach:
Our creative team crafts eye-catching display ads that truly embody your brand and messaging. With PMAX, we can effectively engage potential customers at every stage of the marketing funnel while ensuring landing pages are fine-tuned for optimal conversion, amplifying your traffic and success!
What they are:
Leveraging the immense power of YouTube and other video platforms within the Google Display Network, Video Ads allow you to bring your business to life through captivating visual storytelling. They can effectively engage your target audience by appearing before, during, or after their favorite videos.
When They Shine:
Video Ads are great choice for capturing attention, demonstrating product features, building brand personality, and connecting with audiences on a highly engaging platform. They are effective across the entire marketing funnel, from building awareness to driving conversions.
Our approach:
We’re passionate about crafting targeted video ads that highlight your unique value. By gaining insights into your audience’s viewing preferences, we create engaging content and strategically place these ads to ensure they resonate on the platforms your ideal customers love. Let’s elevate your brand together!
What they are:
Retargeting ads harness the power of your customer lists and a Google retargeting tag on your website to reconnect with potential customers after they leave. By reminding users of the products or services they were interested in, we help turn that initial curiosity into action!
When They Shine:
These ads are fantastic for increasing conversions, as they remind users about your brand. They’re particularly effective for bringing back those who abandoned their carts and nurturing valuable leads.
Our approach:
We strategically segment your website visitors based on their on-site behavior to craft personalised ads that resonate with their interests. Our mission is to re-engage users, keeping your brand fresh in their minds and driving more conversions than ever!
See how we have grown Felton Industries to be the leading provider of outdoor aluminium furniture in Australia. View Case study
See how improving our Google ads campaigns led to a 1280% increase in conversions. View Case study
All this while reducing the ad spend resulting is a 44% lower Cost per Click (CPC). View case study
Explore our selection of notable Paid Search projects. These projects showcase our expertise and success in leveraging Google Ads to drive impactful and results-oriented campaigns for our clients.
Contact us for a no-obligation (but insightful) chat!
You can also call us at +61 2 8068 2293 or email us at [email protected] to speak to one of our friendly team members.
Accordion Content
A Performance Max campaign is a goal-based campaign type in Google Ads that allows advertisers to access all of Google’s ad inventory from a single campaign. This includes YouTube, Display, Search, Discover, Gmail, and Maps. The key feature of Performance Max campaigns is their use of Google’s advanced machine learning to optimize ad performance across all of these platforms and formats automatically
Performance Max campaigns in Google Ads can be highly effective, depending on your business goals and advertising strategy. The benefits are t allows you to reach customers across all Google channels (Search, Display, YouTube, Discover, Gmail, and Maps) with a single campaign .It also Utilizes machine learning to optimize bids, budget allocation, and ad placements in real-time and reduces the complexity of managing multiple campaigns by consolidating them into one..
Retargeting (or remarketing as it is also known) makes it possible to keep your business top of mind on prospective customers as they leave your website, encouraging them to rethink your services when they are in need. This method is extremely effective as they allow you to display advertisements to previous visitors of your website, who have potentially shown an interest in your product.
SEO stands for Search Engine Optimisation. Quite simply this means improving your website to boost its visibility in online searches. The more visible your website is the more likely you are to attract and gain prospective leads, and ultimately increase conversions on your website.
Google Shopping ads are highly effective for e-commerce businesses looking to promote their products and drive sales. You should use Google shopping if you are an eCommerce site, your pricing is competitive, as it increases the visibility of your products on Google. It can also help you stand out in a competitive market.
An effective Google Ads strategy for e-commerce involves a combination of Shopping ads, search ads, display ads, YouTube ads, and Performance Max campaigns. By leveraging advanced targeting, automated bidding strategies, compelling ad creatives, and continuous optimization, you can drive traffic, increase conversions, and achieve a high return on ad spend.
Lowering your Cost Per Acquisition (CPA) in Google Ads involves a combination of optimizing your campaign settings, improving ad relevance, and enhancing user experience on your landing pages.
