Emails can be boring. We make them exciting.
Emails may have been around for longer than most of us, but that doesn’t mean they’re a dead communication channel. In fact, email marketing can boast some of the highest open rates of all marketing channels!
At Think Creative Agency, we are a full-service email marketing agency in Sydney. Our team of creatives are skilled in designing, coding and tracking the performance of EDMs across a range of B2B and B2C clients. With a proven track record and 100’s of satisfied customers, we’re committed to delivering engaging and value driven email marketing services that help to grow your brand’s customer loyalty, repeat purchases, and help you to acquire new customers.
Our team are skilled across a range of email platforms, including HubSpot, MailChimp, Kayvio, Campaign Monitor, Pardot, Salesforce Marketing Cloud and more. Work with us to choose your preferred platform and start seeing the results of effect email marketing today!
Our email marketing services range from simple support across select components of your email marketing, to managing your entire email marketing channel.
Our process:
Our result-oriented email marketing services drive customer engagement and conversions. We handle all aspects of email marketing, from strategy development to campaign execution and analytics. This includes audience segmentation, content creation, automation, A/B testing, and performance tracking in order to deliver personalised and effective email campaigns with measurable results.
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We assist in the development of a targeted email list by utilising various strategies such as lead generation, website opt-in forms, landing pages, and social media promotions.
We create visually appealing and professionally designed email templates that are consistent with the client's branding and campaign objectives. These templates are optimised for mobile devices and ensure a consistent brand experience.
The creation of compelling and engaging email content that reaches the intended audience. This includes creating compelling copy, designing eye-catching headlines, and incorporating relevant visuals.
We oversee the entire email marketing campaign, including scheduling, audience segmentation, A/B testing, and follow-up sequence automation. This ensures the emails are sent at the right time to maximise open rates and conversions.
We assist with segmenting the email list based on demographics, interests, or previous behaviour. We then design personalised email campaigns that address the unique needs and preferences of various customer segments.
We focus on ensuring that emails land in the recipients' inbox and not in spam folders. Using various strategies like email authentication, spam testing, and list hygiene practises to enhance deliverability rates.
We track key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates to monitor the performance of the email marketing campaign. From this, we can provide detailed reports and insights to measure campaign effectiveness and make data-driven decisions.
To nurture leads, onboard new customers, and re-engage inactive subscribers, we create automated email sequences and drip campaigns. Based on predefined triggers and customer behaviour, we use marketing automation tools to send timely and relevant emails.
Understand your customers requirements
Customers face daily bombardment with emails. We use clever design and engaging, purposeful content to create emails that customers value.
Personalisation and segmentation
We understand your customer journey and nurture your customers with the content they want when they want it. Driving leads and conversion for the business
Effective planning and personalised content
We create quality content calendars, segment databases, set up workflows to ensure email marketing is organised for success
Clever tactics to grow your database
We implement clever strategic tacts to grow your leads, build brand advocates and demonstrate your Return On Investment (ROI)
These are a few of the email marketing projects we are proud of. Email marketing is a key area in all our digital marketing retainers.
We’re passionate about innovation, brilliant ideas and the execution that brings it all together in one beautiful experience. If you are too, call or send us an email to get started.
SEO stands for Search Engine Optimisation. Quite simply this means improving your website to boost its visibility in online searches. The more visible your website is the more likely you are to attract and gain prospective leads, and ultimately increase conversions on your website.
Email marketing involves using email to engage with your audience and customers, and promote your products, services and brand. Email marketing is an ideal way to interact with your leads, keep your customers informed, and develop targeted communications for different segments. Worldwide there are over 3.8 billion email users and growing, so email marketing is a highly effective method of communication, whatever the purpose may be.
Last year there were close to 300 billion emails sent and received every day, and that figure is growing. Email marketing delivers a strong ROI. For every dollar spent on email marketing there is an expected average return of $42. Small and medium sized businesses rely on email marketing to be a key driver of customer retention and acquisition, which can help drastically grow your business. Ignoring these facts and not incorporating email marketing into your digital strategy would be a huge missed opportunity.
Any and every email marketing campaign starts with an email list, because without it you haven’t got an audience to communicate with. Think Creative Agency can help you identify and build email lists with an audience that are willing to listen to what you’re communicating. Creating a sign-up sheet on your website is a great way to build your email list, as well as using social media to boost email signups with an engaged audience.
SEO stands for Search Engine Optimisation. Quite simply this means improving your website to boost its visibility in online searches. The more visible your website is the more likely you are to attract and gain prospective leads, and ultimately increase conversions on your website.
Think Creative can help your business stand out from the email blasts and noise that your competitors are sending. There are many methods of achieving this including creating dynamic content your audience will want to read, optimising subject lines, and creating powerful and eye-catching email templates.
If you’re unhappy with the results of your current email campaigns, or not sure how to measure your results, then rethinking and implementing a new email campaign measure, or metric, may be needed. This will help you analyse and optimise your email campaigns.
Some different metrics that you may find beneficial for measuring your email campaign include the open rate of the email, which measures how many subscribers are opening and engaging with your email; the click-through rate which measures the percentage of subscribers who clicked with a link in your email; and unsubscribe rate which indicates how many subscribers unsubscribed within the link In the email. The appropriate metric will vary for each business and email marketing strategy, so get in contact with Think Creative to discuss your optimal email marketing strategy and how to effectively measure it.
At Think Creative we can manage your entire email marketing to your customers or simply support you with the components you need. We can:
