NSW Ports

NSW Ports approached the team at Think Creative to undertake an end-to-end marketing campaign for their 2023 Community Grants program. The grants program was core to their community work and to improving sentiment for NSW Ports across the region. The goals of the campaign were three-fold; to raise awareness of NSW Ports across their target areas and audiences, to promote the positive impact and improve sentiment about NSW Ports in the community, and to increase the number of grant applications.

Following an initial workshop to gain insight and understanding into previous campaigns and NSW Ports as an organisation, Think put together a comprehensive marketing strategy to address these goals. The strategy included identifying target audiences and the best marketing channels to reach these key audiences and putting together an effective budget for media spend across channels. Think developed clear, engaging campaign messaging for different audiences and authentic creatives that communities could connect with.

In a very short timeframe, the team at Think initiated a highly successful teaser campaign to generate hundreds of new leads and interest for the upcoming grants program. Following this, they implemented a rich integrated marketing campaign to launch the grants program. This included email marketing, advertising and editorials for newspapers and publications, radio scripts, mobile takeovers, printed posters in the community, Facebook, Instagram, and LinkedIn paid advertising and Google paid search.

All marketing activities were tracked and optimised and the results of the campaign have been outstanding. Key to the success has been working very closely with the communications team at NSW Ports, having an excellent understanding of the objectives of the campaign, being able to quickly produce quality deliverables, and ensuring all marketing activities were developed and aligned with achieving these goals.