NSW Ports

Since 2023, Think Creative Agency has proudly partnered with NSW Ports to manage and execute their Community Grants Program and for three consecutive years, we’ve helped take the initiative to new heights.  In 2025, the campaign celebrated a significant milestone, five years of the NSW Ports Community Grants Program, with over 70 community groups awarded funding. This milestone year was also marked by a new achievement, front-page coverage in two local newspapers, reflecting the growing community anticipation for the program, increased awareness of NSW Ports contribution and the strong support of local media in celebrating the community benefits delivered through the Grants Program.

Each year, our campaign strategy has evolved to deliver stronger results. From 2023 to 2025, we’ve not only exceeded the target number of applicants but have also significantly improved the quality of applications, ensuring they align closely with NSW Ports’ strict eligibility criteria. In 2025, majority of applications were of outstanding quality and aligned closely with NSW Ports’ high eligibility standards, highlighting the success of our refined messaging, targeting and lead nurturing strategies. 

The campaign goals have remained focused:
• Increase awareness of NSW Ports and their community impact
• Strengthening positive sentiment across target regions
• Boost the number and quality of grant applications

At the start of each campaign, we meet with the NSW Ports team to review the previous year’s results, discuss any new strategic priorities and refine the marketing strategy accordingly. This collaborative approach ensures that each year’s campaign is aligned with current goals and continuously builds on past success, from audience targeting and media planning to refreshed messaging and creative development.

Our multi-channel approach has included:
• Teaser and awareness campaigns
• Paid and organic content on Facebook, Instagram and LinkedIn
• Google Paid Search
• Email marketing
• Local print ads and editorial features
• Radio scripts and digital display

Our campaigns are becoming increasingly successful year on year, and our success has stemmed from a collaborative approach with the NSW Ports communications team, an agile and efficient creative process and a deep understanding of their brand purpose. Together, we’ve not only built an award-worthy campaign, we’ve helped NSW Ports become a stronger, more valued presence in the communities they serve.