Services
Aspen Medical engaged Think Creative seeking a fast-turnaround recruitment campaign that could cut through a highly fatigued medical workforce. With new business-based quarantine services set to launch in just one month, they needed a digital campaign that would attract qualified medical professionals quickly.
Think Creative moved fast, developing clear campaign messaging and a refreshed visual style aligned with Aspen Medical’s brand. This extended across digital channels including the website, online advertising, and social media.
To ensure relevance for each audience group, we created a bold, modern design system using strong shapes and colour-coded themes tailored to key roles including Project Managers, Paramedics, Nursing staff, and Environmental Health Officers. Our team then rolled out a suite of banner ads and social tiles for LinkedIn, Instagram, and Facebook.
Across all assets, the messaging placed a strong emphasis on the benefits of joining Aspen Medical, helping candidates see the value and purpose behind making the move.
The campaign delivered outstanding results: every vacant position across all categories was filled within a single month. We continued to refresh and extend the recruitment campaign, building on the success of the original creatives.