Services
Durotank is the leading Australian manufacturer of fuel and water storage equipment. Referred by an existing client, Durotank appointed Think Creative Agency in 2021 to manage its creative, website and digital marketing requirements as a fully outsourced marketing partner.
The engagement included the development of a comprehensive digital marketing strategy, the design and build of a new eCommerce website, animated video production, and an ongoing retainer to support all creative, website and marketing activity. From the outset, the focus has been on building a strong, consistent presence across both digital and traditional channels.
As Durotank’s fully outsourced marketing agency, we manage all creative output, website activity and digital marketing across social media, paid search, SEO and email marketing. We also oversee traditional marketing channels and animated video production, providing Durotank with a truly integrated, full-service marketing solution.
Our partnership with Durotank has now spanned more than five years and continues today as the business grows. Think Creative remains closely involved in supporting the brand with ongoing campaigns and marketing activity designed to help Durotank expand its market presence and achieve its commercial goals.
As Durotank’s fully outsourced marketing agency, we manage all creative output, website activity and digital marketing across social media, paid search, SEO and email marketing. We also oversee traditional marketing channels and animated video production, providing Durotank with a truly integrated, full-service marketing solution.
As Durotank’s marketing agency, we have facilitated their business advancement and significantly improved their marketing return on investment.
91% Increase in Clicks to site
319% Increase in Reach
Conversions up by 78%
We run comprehensive social media campaigns for Durotank focused on increasing brand awareness and engagement across Facebook, Instagram and LinkedIn. Our monthly content calendars feature a mix of product showcases, sales, case studies and client testimonials. We often run online competitions to encourage existing customers to reengage with the brand and to drive new customers to the site. Utilizing both organic and paid strategies, we target specific demographics to maximize reach and engagement.
We develop targeted email campaigns to various audiences and set up automated nurture campaigns to nurture customers down the funnel to convert. These include sales eDMs, informational eDMS and a whole range of email campaigns to engage, educate and encourage sales.
We run comprehensive paid ads campaigns for Durotank across Google, Bing, Meta and LinkedIn aimed to drive targeted traffic to their website and increase conversions through strategic pay-per-click advertising. We conduct thorough keyword research to identify high-performing search terms and create compelling ad copy that aligns to drive clicks. Our campaigns utilize various ad formats, including search ads, display ads, and remarketing ads, to reach users at different stages of the buying journey. Continuous monitoring and optimization ensure that our ads achieve maximum ROI, driving both immediate sales and long-term brand growth.
We often run online competitions to encourage existing customers to re-engage with the brand and to drive new customers to the site. The competition landing page is built on the website and then we run a comprehensive social media and email campaigns to drive traffic to the site to enter.
We have built and manage the Durotank eCommerce website. To ensure the leads that our digital activities drive, the website has to be high performing at all times. SEO is a large part of our work and we keep the site updated with content optimised for SEO to drive this free organic traffic.