Sydney's Leading Content Marketing Agency

We create quality content, blogs, videos, eBooks, whitepapers, infographics and more to achieve goals…

Sydney’s Content Marketing Specialists

Think Creative Agency is your dedicated content marketing partner in Sydney. We specialise in crafting effective content strategies and impactful marketing campaigns that deliver real results. Our comprehensive services encompass everything from devising content strategies and calendars to crafting compelling written pieces, captivating designs, and engaging videos. From dynamic blog posts and captivating videos to informative whitepapers, eye-catching infographics, and valuable eBooks, our skilled team at Think Creative Agency will oversee the entire process. Our goal is to boost your website traffic, enhance brand recognition, and drive meaningful customer engagement.

At the core, content marketing revolves around using content to connect with potential customers. The essence of content marketing lies in offering customers and prospects content that holds value, utility, or assistance. This type of content often aids customers in solving problems or provides helpful guidance. Consequently, content marketing plays a pivotal role in generating leads, building brand awareness, and driving sales.

A well-crafted content strategy is a cornerstone for elevating your brand, effectively communicating with both existing customers and potential leads, and enhancing your SEO. It’s a structured plan that encompasses your objectives, brand narrative, target audience profiles, customer journey, content assets, strategies, and methods of measurement.

How can Think Creative contribute to your Content Strategy?

At Think Creative we love content! Our team of content creators, strategists and marketers work collaboratively to develop and promote content that engages your target audiences and drives desired outcomes. We are happy to work across the content spectrum from a strategy level creating your annual content plan and direction or at a campaign level assisting you with core assets, tactics and distribution. We are experts in brand and are happy to decipher the best in brand voice for the success of the business.

We can undertake research into your customers, including their interests, and identify significant decision-making factors and how your business can solve problems for them. We can discover gaps in the existing market and develop your key personas that are fundamental to determine your content calendar and distribution.

We have outstanding copywriters on hand to assist you with creations to mirror your brand voice and showcase your brand.

Quality content is core and there are many forms of content that form part of your strategic initiative and sits happily as part of the overall marketing plan and projected business ambitions.

Our Content Marketing Services

Content Strategy Development
Content Creation
Content Optimisation
Distribution and Promotion of Content
Content Management and Calendar
Influencer Outreach and Collaboration
Content Performance Tracking and Analytics
Content Repurposing and Optimisation

Content Strategy Development

We will work with you to develop a comprehensive content strategy that aligns with your marketing tools and target audience. This includes identifying KPIs, content themes, formats, and distribution channels.

Content Creation

We will create high-quality, engaging, and relevant content in various formats such as blog posts, articles, whitepapers, infographics, videos, and social media posts. The content will be tailored to resonate with the target audience and aligns perfectly with your brand voice and messaging.

Content Optimisation

To increase organic visibility, we optimise the content for search engines. This entails conducting keyword research, optimising web pages and meta tags, and checking that the content complies with SEO best practises. We also ensure to improve the readability and user experience of the content.

Distribution and Promotion of Content

To successfully reach the target audience, we create a distribution strategy for content. This entails spreading the word about the content via social media, email marketing, influencer partnerships, guest posting, content syndication, and other appropriate channels.

Content Management and Calendar

We develop a content calendar that specifies the topics and publication schedule for each piece of content. We then oversee the creation of the content, making sure it is delivered on time and published consistently.

Influencer Outreach and Collaboration

We will identify relevant influencers in the industry and initiate partnerships or content collaborations. To broaden the audience and boost credibility, this may entail guest blogging, influencer interviews, co-creating content, or influencer endorsements.

Content Performance Tracking and Analytics

Monitoring and analysis of content marketing performance is done through performance tracking and analytics. Keeping tabs on important statistics like backlinks, social media metrics, engagement rates, and website traffic This data helps in measuring the effectiveness of the content and making data-driven decisions.

Content Repurposing and Optimisation

Content is repurposes into different formats or repackages existing content for different platforms. It’s optimised for different channels, such as adapting long-form content into social media posts or creating video versions of blog posts.

What you can expect from Content Marketing with Think Creative

Our Content Marketing projects

These are a few of the projects we are proud of.

Okkular

Branding, Creative, Website

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Felton Industries

Branding, Creative, Digital Marketing, Logos and Illustrations, Website

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Durotank

Branding, Digital Marketing, Video Production, Website

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Mathnasium

Creative, Digital Marketing

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Advance Trolleys

Creative, Digital Marketing, Website

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What our clients say about us

“Think creative handle everything from our google adwords, SEO content, socials and post, to our email marketing. They continually have great ideas to boost our enquiries and are always working hard to engage our customers, new and old. With the economy having its ups and downs, Think Creative always have the finger on the pulse. At the... Read More

Jerrod, Durotank

"NSW Ports is working with Think Creative to help drive greater awareness of our community investments program. The Think team have been highly motivated, communicative, and responsive while working with us as part of our current grants campaign. Their strategies and support have certainly improved our marketing approach for this program and the increased community response has... Read More

Brooke, NSW Ports

"Great team of professional designers and creative strategists. From the initial new brand identity project all the way to small jobs (flashcards, flyers etc) the deliverables are always on time and to the highest standard."

Viktoria Brooker, Atdec

Let's work together

We’re passionate about innovation, brilliant ideas and the execution that brings it all together in one beautiful experience. If you are too, call or send us an email to get started.

FAQs

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What is content marketing and how can it benefit my business?

Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. It benefits your business by building brand awareness, establishing authority, nurturing customer relationships, driving website traffic, improving search engine rankings, and ultimately, generating leads and conversions. Content marketing helps position your business as a trusted resource and drives long-term business growth.

How does Think Creative Agency approach content marketing strategy development?

At Think Creative Agency, we approach content marketing strategy development by conducting comprehensive research and understanding your business goals, target audience, and industry landscape. We collaborate with you to define key messages, identify content themes and formats, establish content distribution channels, and set measurable goals. Our strategies are tailored to your unique business needs and focus on creating valuable content that resonates with your audience.

What types of content does Think Creative Agency create for content marketing campaigns?

Think Creative Agency creates a wide range of content for content marketing campaigns, including but not limited to:

Blog posts and articles
Infographics
Videos and animations
Ebooks and whitepapers
Case studies
Social media posts
Email newsletters
Interactive content

We adapt our content formats to best suit your target audience and objectives.

Can Think Creative Agency help with content distribution and promotion?

Yes, we can help with content distribution and promotion. Think Creative Agency develops tailored content distribution strategies to ensure your content reaches your target audience through various channels, such as social media platforms, email marketing, influencer outreach, content syndication, and SEO optimisation. We employ proven techniques to maximise the reach and engagement of your content.

How can content marketing help improve my website's search engine rankings?

Content marketing plays a vital role in improving your website’s search engine rankings. By producing high-quality, keyword-optimised content, search engines recognize your website as a valuable resource. This leads to improved organic visibility and higher rankings in search engine results pages (SERPs). Regularly publishing fresh and relevant content also helps search engines crawl and index your website more frequently, leading to increased visibility and potential for attracting organic traffic.

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Does Think Creative Agency offer content marketing services for specific industries or niches?

Yes, we offer content marketing services for a wide range of industries and niches. Our team takes the time to understand your industry, target audience, and competitive landscape to create content that resonates with your specific market. We have experience working with diverse industries, including technology, healthcare, finance, retail, and more.

Can Think Creative Agency help with content marketing for social media platforms?

Certainly! Think Creative Agency can manage content marketing for all social media platforms. We develop social media content strategies aligned with your brand and target audience. Our team creates engaging and shareable content tailored to each platform, including Facebook, Instagram, LinkedIn, Twitter, and others. We optimise content to maximize reach, engagement, and conversions on social media.

What metrics does Think Creative Agency track to measure the success of content marketing campaigns?

Think Creative Agency tracks various metrics to measure the success of content marketing campaigns, including:

Website traffic and engagement metrics (visits, page views, time on site)
Conversion rates and lead generation
Social media engagement (likes, shares, comments)
Email marketing metrics (open rates, click-through rates)
Search engine rankings and visibility
Content downloads and sign-ups
Brand mentions and reach

These metrics help us assess the effectiveness of our content marketing efforts and make data-driven optimisations.

Can Think Creative Agency help with content creation, such as blog posts and articles?

Absolutely! Think Creative Agency provides comprehensive content creation services, including blog posts, articles, and other written content. Our team of skilled writers develops high-quality, SEO-optimised content that aligns with your brand voice, target audience, and content marketing strategy.

How can I get started with content marketing services with Think Creative Agency?

To get started with content marketing services with Think Creative Agency, simply reach out to our team through our contact page, phone, or email. We will schedule a consultation to discuss your specific goals, target audience, and content marketing needs. Our team will then develop a tailored strategy and propose a plan of action. Upon your approval, we will initiate the content creation and distribution process, keeping you informed and involved every step of the way.