The Payce Foundation is the philanthropic arm of the property developer PAYCE. The brand was developed in 2016 by Think Creative Agency and the PAYCE Foundation aims to become a best practice example of engaged and strategic philanthropy.

Using an existing logo, the project involved developing a suite of icons to represent each of the focus areas and developing a suite of collateral targeted to each group. From there the corporate profile, website, flyers, pull up banners and other marketing collateral was developed and rolled out.

In 2018 the Kick Start Cafe project was launched as its own initiative to help get disadvantaged youths off the streets and to gain work experience in a food truck environment. The project consisted of developing the look and feel for the Kick Start Cafe brand, brochures, the signage and wrap for the food truck along with the eCommerce website for the cafe.