Yes, it is essential to have a digital marketing strategy in place however you need to adopt a flexible approach. Digital marketing is not a set and forget strategy or marketing initiative, rather a constant evolution of your company’s digital footprint. It has to be constantly monitored, analysed and adapted to suit the changing market, business and/or audience.

It can be extremely overwhelming when deciding which types of digital marketing you want to implement into your strategy. There are many types you can choose from including SEM (Search Engine Management), SEO (Search Engine Optimisation), PPC (Pay-per-click), SMM (Social Media Marketing), Content Marketing, Email Marketing, Affiliate Marketing, Influencer Marketing and Mobile Advertising to mention a few. Depending on your business, it will vary. We are here to help guide you with expert digital marketing advice.

In the initial stage of selecting a digital marketing agency, it is crucial to know your expectations and what you aim to achieve. Taking a look at the type of work they’ve produced, their portfolio and past clients would be crucial, as this will indicate the agency’s expertise and experience. Looking at an agency’s case studies could help you to determine if it is the right agency for you.

Every business, no matter how small or large, will and can benefit from implementing a personalised strategic digital marketing strategy. Today, everything is digital. Depending on the industry, size and goals of your business, a different digital marketing strategy will need to be put into place. Developing the ‘correct’ strategy is a huge challenge today, given how important digital and mobile platforms are for attracting and maintaining customers.

Selecting which digital marketing strategy is right for your business is one of the biggest challenges. There are a multitude of different digital marketing strategies and elements that can be included and finding the right digital marketing recipe can be a puzzle. Second biggest challenge is cost. The cost of developing a long-term viable digital marketing campaigns can be expensive, particularly when you take into account your primary sales goals and revenue targets.

You will see results and direct improvement in your enquiries, conversions and ultimately sales.  The beauty of digital marketing is that you can see in real time the results (or lack thereof). If you are paying huge monthly digital marketing bills and not seeing any improvement you need to revisit your digital marketing strategy and refine your approach.