Felton Industries – Brand Refresh and Marketing

Based in country NSW, but with ambitious plans to expand their business through increased market share and penetration, they appointed Think Creative Agency in 2017 to refresh the brand, review their marketing procedures, build an eCommerce website and develop a program to take their business to the next level. With our wide experience across all channels, we develop and manage a fully integrated marketing Strategy for Felton Industries year on year including numerous product launches and the complete management of the very important eCommerce site which consistently drives sales. Think Creative built and manage the site and are responsible for bringing in quality traffic. As the main source of sales, it is vital that the website be top performing at all levels. Our understanding of how customers journey through the site and what makes people buy is behind the success of this site.

Before any new product comes to market, a great deal of planning, research and creative ideas are needed to create an effective marketing strategy for implementation. To create an effective strategy for each launch, we undertake in-depth market research, competitor analysis, identify key target markets, put together detailed messaging and sourced an array of potential marketing opportunities.

At the heart of our strategy is to drive greater and better quality traffic to the Felton Industries website using an integrated marketing approach with all channels working in tandem. Using PPC, Organic Traffic, Social and Email Marketing we have overachieved on every goal; building brand awareness, driving leads and increasing sales across all areas of their business.

We regularly undertake research to underpin future marketing strategies. This involves broad surveys of  market dynamics and detailed customer surveys. The insights gained from these studies provide an invaluable on-going guide for campaign messaging and marketing activities.