optimizing-your-website-think-creative-agency

Optimising Your Website Design to Improve the Customer Journey

Optimising Your Website Design to Improve the Customer Journey Are you trying to increase the amount of traffic on your...
branding in 2020 - think creative agency

How Your Brand can Remain Relevant in 2020 and Beyond

How Your Brand can Remain Relevant in 2020 and Beyond 2020 has certainly been an unprecedented year, not only for...
How to choose the right graphic designer

How To Choose The Right Graphic Designer

How To Choose The Right Graphic Designer Creating a small business involves so much hard work, especially some of the...
Website development tips

Website Design Tips

A website is a crucial aspect of your business with almost every consumer visiting your website at some point. It...
interior design or graphic designer renovation and technology concept - woman working with color samples for selection.

COVID-19 & Social Media Marketing

COVID-19 & Social Media Marketing As our lives transitioned into becoming more dependent on virtual activities with quarantine, isolation, lockdown...
Increase Your Cold Email Response Rate

How To Increase Your Cold Email Response Rate

How To Increase Your Cold Email Response Rate Increasing sales through cold emailing can be hard, yet it can deliver...
Increasing Website Traffic

Increasing Website Traffic: The Key To Growing Your Business

Increasing Website Traffic: The Key To Growing Your Business Increasing website traffic is a vital tool to driving business. Yet,...
Launching Your Renewed Brand

Re-Branding: Tips For Successfully Launching Your Renewed Brand

Re-Branding: Tips For Successfully Launching Your Renewed Brand With the end of the year and decade creeping up, you might...
Blog tile

How to write a Creative Brief

Whether your creative is produced in-house, partnering with a creative agency or using a freelance creative, a creative brief ensures...
Print

What is Print Management?

What is Print Management and Why Do I Need It? What is it? Print management is outsourcing your print work to a company...
SEO

The Power of SEO

Harnessing the power of SEO’s is a long and difficult process but it’s extremely important and should be at the heart of your marketing strategy. Here are a few guidelines and things to remember when developing an SEO strategy for your business:

What is SEO?

Search Engine Optimisation, or SEO, is the process of increasing the amount of organic, or non-paid, traffic to your website in an online search. It is focusing on where your website ranks in the list of search results when someone searches for something relevant to your business.

The list benefits of being near that top search result are long and powerful. By ranking highly, you improve your business’ ability to be found by potential clients or customers. Additionally, by being found within the search results in an increase in brand awareness and website traffic. Being difficult to find means you miss out on potential traffic, clients and sales.

How to Improve Your SEO Ranking?

Links

The use of links greatly improves your sites SEO rankings so be sure to utilise both internal and external links. The use of internal is the linking of pages within your website. Google follows links to rank and discover content in the search results, therefore, if a page has a lot of links Google will place a higher importance on the page. Additionally, external linking from one page to another indicates to search engines that your site has useful or valuable information. However, be careful to only link to trustworthy sites and make sure site linking to your site is also reliable

Content

It is highly beneficial to write useful content. Content can allow you to write blogs, articles or social media posts which can rank highly in search engines. Remember Quality over quantity, so make sure your content includes keywords or phrases that mirror both what you do as well as how your audience can search for you.

Responsiveness

The ability for your website to transfer across all devices including phones, tablets and laptops can have a large impact on how well your site ranks. Your site should almost always be optimised, responsive and user-friendly to all devices. Additionally, the loading time and site speed also impact SEO results.

Images

Images also contribute to your website’s SEO ranking, so it is important to properly optimise images to help increase your performance. This is achieved by altering the “alt-text” of an image and the title of the image file. For example, naming an image “red apple” is better than “image12”.

Titles/Headers

The titles and headers of a page is a big factor in the ranking of your business’ page. It is important to include unique meta-titles and description for each and every page on your site. For example, “local food menu” is more successful than “page4”. Additionally, it is important to make sure your page’s URL is audience friendly. For instance, “/blog/power-of-seo” compared to “/blog/article22”.

Think Creative Agency specialises in digital marketing, focusing on making sure your SEO strategies are highly effective. Get in touch today to see how Think Creative can improve your website’s ranking in search engines.

Get in touch to see what we can do for you.