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COVID-19 & Social Media Marketing

As our lives transitioned into becoming more dependent on virtual activities with quarantine, isolation, lockdown and closed borders, the use of social media during the COVID-19 period has seen a dramatic increase. No longer are social media apps such as Facebook and Instagram seen as only used by millennials, with Facebook reporting people are spending 70% more time across these apps.

This offers a unique opportunity for businesses to utilise social media marketing and advertising strategies to gain a new competitive advantage and reach a larger audience as the use of social media becomes more widespan.

Social media marketing allows businesses to efficiently reach their target audience by using analytics and targeted advertising, which offers more specific targeting than other forms of traditional marketing.

Benefits of Social Media Advertising

The benefits of creating an effective social media presence and using social media marketing include creating a stronger and more personal relationship with your consumers. It is also extremely beneficial in gaining a competitive advantage with a recent study stating that 89% of consumers will buy from a brand they follow on social media and 84% will choose that brand over a competitor.

However, for businesses to be successful with users, they must be successful in creating an authentic online presence with 90% of users wanting brands to be authentic with their social media content. This describes the importance of building and implementing an in-depth and relevant social media marketing strategy which dictates both the short-term and long-term steps necessary to constructing a sense of online community.

Development of online platforms

For young people, there are more channels than ever to successfully market towards, with apps such as Snapchat and TikTok taking up a larger proportion of their screen time along with Facebook and Instagram. For TikTok alone, there are over 4 million Australian monthly users with 500,000 joining in the last two months and no signs of slowing down. Snapchat has also seen the highest levels of engagement since its launch in 2011. These growing opportunities offer a chance for businesses to target young people in a competitive market.

But who’s to say that social media is limited to young people, in fact, the biggest growth area on online during the COVID period has been people between 25-34 with people aged 45 and over showing significant growth in the use of social media. This reinforces the importance of social media marketing during these times as the opportunity to reach as many people within your target audience bracket has never been greater.

Get in touch with us at Think Creative Agency and we would love to create a social media strategy and design online content for your business.