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6 Ways Video Production Can Help Build Your Brand
Investing in professional video production is one of the most powerful ways to build your brand and grow your business.
Video marketing has a long and varied history. From the first television commercials in the 1940s, the rise of YouTube in 2005, to the explosion of TikTok in recent years, video content has cemented itself as a fundamental tool for connecting brands with audiences.
As of 2021, 93% of marketers say that video is an important part of their marketing strategy, which is no surprise given that the medium is uniquely effective for reaching, connecting with, and influencing audiences.
Thinking of investing in video production in Sydney? Here are 6 reasons why you should make the leap.
Videos Boost Conversions
Video marketing is a powerful tool for generating sales. Promotional product videos have been shown to boost conversions by up to 80% when displayed on a landing page. These kinds of videos are used to visually exhibit a product’s benefits and communicate your marketing message to a captive audience.
Product videos are extremely versatile and should be produced with your target audience and business objectives in mind. Given that the majority of information that enters the brain is visual, it is no wonder that video is one of your best tools for converting your customers.
Videos Can Communicate Complex Information
Unlike static content like text and images, videos are uniquely effective at communicating complex information to your customers. This is crucial if you are launching a new product or service to customers that are unfamiliar with the offering. While long blocks of technical text are guaranteed to disenchant customers, an explainer video can be a fun and engaging way to share your product and its benefits with the world. These types of videos are particularly useful for new-to-market or high involvement purchases and should be clearly featured on your brand’s website landing page and other owned media such as your social media platforms.
It Helps Build a Relationship With Your Customers
The difference between a brand that survives for 5 years and one that lasts for 50 often comes down to that brand’s ability to forge a trusting relationship with its customers. Fostering this kind of relationship can be extremely helpful for landing larger sales because customers have faith in your offering and how your business is run.
One of the most effective ways to build this trust with customers is to invest in high-quality corporate videos. The combination of moving visuals, sound, and speech is a powerful way to evoke emotions in customers. This is the reason why we love watching films and TV. Branded video is uniquely able to enter the hearts and minds of consumers, and illicit real emotions that can manifest into a genuine connection with a brand. This means higher customer retention and increased word-of-mouth marketing.
Whether you choose to create a corporate video introducing your company or a customer testimonial video, make sure it is genuine. Customers can sniff out insincerity a mile away.
Video Production Has a Good ROI
While Return on Investment is not the sole metric for measuring the success of a campaign, it can be extremely useful if your goal is to boost sales. Luckily, while videos can cost more to produce compared to other content such as copywriting services, high-quality video production can generate far more conversions. This is why 51% of marketers worldwide have found that video has the best ROI of any other type of content.
The actual price of video production is highly dependent on your business objectives. While it is possible to produce engaging and shareable content for social media with a very small budget, generally professional videography demands a slightly larger investment of time and resources.
Here at Think Creative, we recommend using a variety of video content, optimised for where it will be embedded. For example, while hand-held iPhone footage is appropriate for an Instagram story, it will likely cheapen your brand if placed on a webpage. Instead, you should consider investing in more professional content such as an animated video. Animated videos deliver excellent ROI. They are a highly effective and cost-efficient solution that can separate your brand from the crowd and engage your customers.
Looking to invest in an animated video? Check out the work we did for Jemena.
They Rank Better on Google
Videos are a crucial part of any business’s SEO strategy. They can help you achieve higher rankings on search engine results and boost the organic traffic to your website. This is largely because videos encourage users to spend more time on your site. This is extremely useful for SEO as it reduces your site’s bounce rate and increases the average session duration.
Ensure any videos on your website are optimised for SEO and include descriptions, transcripts, and tags to help search engines understand what they about.
Better Engagement on Social Media
More businesses than ever are embracing social media as a core part of their digital marketing strategy. The ability to quickly reach new customers and retarget existing ones is at the centre of all marketing efforts, and social media makes it easy. However, due to the sheer amount of content available to consumers, it is becoming harder to capture their attention on social media platforms.
On Instagram, Facebook, and Twitter, videos have been proven to generate the most engagement of all types of content. The most effective videos are short, captivating, dynamic, and highly shareable. By investing in social media videos brands can better connect with their audience and motivate them to actively engage with the content.
Investing in video production can seem like a daunting task for any business, but it doesn’t have to be.
Here at Think Creative, we are experts in Video Production and we are right here in Sydney, so why not let us do all the hard work for you. We have years of experience creating intelligent and impactful videos for brands, including explainer videos, animated videos, promotional product videos, testimonials, and more.
Visit our Video Production and Photography page to learn more about our services!