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SEO Copywriting: A Fast Track Guide
Do you have pages that don’t appear on Google… or low conversion rates? Then maybe it’s time to brush up on your SEO copywriting skills. SEO Copywriting is a form of specialised writing that: contains key phrases, helps online content rank higher in search results, and drives qualified traffic. The three most important tools to improve your SEO Copywriting is to revise content through keyword research, structure, and streamlining.
Did you know 93% of online journeys begin with a search engine?
Understanding what users are searching for is seamlessly intertwined with any SEO copywriting, as it formulates the backbone of any key content written. By researching and creating a detailed understanding of your topic, you can more effectively choose the most relevant keywords for your text. Research reveals that searchers have four broad categories when searching: informational intent, navigational intent, commercial intent, and transactional intent. Therefore, understanding what category your webpage or blog post categorises itself under is crucial for the success of your copywriting. Using well-chosen, correctly placed keywords in meta tags, headlines and text keywords with an optimal density are crucial to success. Try using organic keywords to create a more holistic SEO, boosting your ranking on google.
Writing structure is a foolproof way to ensure your text is more easily digestible to your audience. Websites with clear content and structure are rewarded by Google, leading to boosted SEO rankings and higher conversions. With evolving reading habits, many now skim texts, looking for headings or key indications rather than examining lengthy paragraphs. Essentially, readers need to grasp the most important content from your article within the first sentences.
TOP TIP: Try using the inverted pyramid style: which means putting your most important information at the beginning of your text, making it direct and easily visible.
Writing content that improves readability is essential for both successful SEO Copywriting but also higher conversion rates. By incorporating elements into your writing style, such as transition words, and storytelling your copy becomes not only organic but interesting. Remember that the key to successful writing is the combination of high quality, deliverable information, and the ease of perception for your reader.
Fine-tuning your content so that it acknowledges and hacks the challenges of the modern-day algorithm is essential to streamlined SEO copywriting. To ensure better cohesion there are a couple of crucial things you can do. The first, and safe to say most important one, is to STOP key phrase stuffing! Google and many other search platforms reward content that is organic and original. The Google Panda 4:1 update was designed to penalise thin or shallow content by lowering the ranking of content that it deems ‘uninformative.’
Want to transform the delivery and overall cohesion of your writing? Editing is essential to creating interesting copy, as it ensures a seamless message is presented. Successful editing involves keeping an eye out for awkward sentences, unclear phrasing, and jumbled paragraph structures. This allows for a better piece that boasts more value.
Writing convincing copy that delivers on business outcomes comes naturally to our well-versed team of copywriters. From blogs, newsletters, website content and brand messaging, contact us to see the number of ways the Think Creative Agency can help.