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How Your Brand can Remain Relevant in 2020 and Beyond
2020 has certainly been an unprecedented year, not only for individuals but also for brands. Recent months have seen both mainstream and digital media flooded with themes of bushfires, the global pandemic, and an inordinate number of human rights crises. Such issues have silenced brands, forcing them out of the minds of consumers. In 2020, the challenge for brands lies in remaining relevant – why should a consumer invest in your business over another? The following tips outline ways in your brand can remain at the forefront of consumer’s minds:
Rethink your Focus
With so much noise across the media, it is easier than ever for businesses to become lost in this clutter, particularly if their branding is out of touch or tone-deaf. It is therefore important that your brand is communicating messages which are concise, informative, and timely since we know consumers respond best to brands which they feel they can connect with on an emotional level.
Adapting your brand’s focus to a more human-centric approach shows consumers that you care about their wellbeing, rather than how deep their pockets span. A Strategic Brand Identity Refresh can allow your brand to integrate this renewed focus through a fresh look and feel which is relevant to 2020.
A simple social media post or email sent to your customer database, communicated through effective marketing, can remind consumers of your brand values. A renewed campaign will likely build stronger brand loyalty by retaining the most recognisable elements to keep your brand relevant.
Be More Visible
You know the saying; you have to be in it to win it? The same goes for businesses. Visibility refers to how easily and frequently consumers see your brand. Visibility is a crucial element for brands, particularly during times of uncertainty. Saying nothing at all can sometimes be as damaging as saying the wrong thing. Be vocal with your audience and remind them that you still exist!
One of the best ways to create visibility is to create a seamlessly connected brand approach. With consumers spending more time than ever online and scrolling through their feed, effective marketing collateral can capture the attention of consumers, and allow your brand to stand out from the crowd.
Consider a Brand Rollout to seamlessly integrate branding strategies across a variety of touchpoints and communication channels, from print to digital. A Brand Rollout communicating customer-centric messages and relevant content can elevate your brand to become more visible.
If there’s one thing consumers love, it’s honesty. Trust forms the foundation for which brand loyalty is built upon, and from here follows long-term relationships. The need for transparency stems from distrust of corporations, where consumers have previously felt let down, taken advantage of or misled. When businesses are transparent in their practices and promotion, consumers feel confident in their investment. Such advantages will help to set you apart from the competition.
Conducting a Brand Audit will identify how your audience responds to your business and its communication, identifying the strengths and weaknesses of your brand. This allows for developing a plan for improvement to increase your brand loyalty and relevance.
At Think Creative Agency we pride ourselves in being experts in all areas of brand design and communications. Our experienced team are capable of creating and refreshing your brand to ensure it remains relevant, now and in the future. Take a look at our branding services which cover every touchpoint.
To get in touch and see how we can help your brand, contact us at firstname.lastname@example.org or call us on (02) 8068 2293 today.