Video Marketing Stats And Facts You Should Know For Marketing Success In 2022
Content marketing is becoming increasingly popular with marketers, simultaneously the technology to create quality videos has become easier and more advanced by the day. However, this is not the only reason why video has become the most dominant form of communication today. It’s an easy-to-digest format that gives our eyes a rest from the overabundance […]
Advantages of a Full-Service Marketing Agency
Do you own a business and are considering a marketing agency but still aren’t convinced it’s the best choice? Full-service marketing agencies, besides enabling you to build trust with a credible supplier, will also cost you less in money and time in the long run. But is that all they offer? No, it isn’t. There’s […]
5 Steps to finding a genuine Marketing Agency
Unfortunately, a small percentage of digital marketing agencies are taking advantage of businesses that do not understand the digital marketing landscape and using smoke and mirrors to lock them into costly retainers without delivering results. With an overabundance of new marketing strategies arising in the digital space constantly, it can become hectic for businesses to […]
The Changing Face of Branding
With less face-to-face interaction and minimal live and event marketing due to global lockdowns, brands have had to restructure their marketing efforts. Over the last year there has been a clear shift and focus on creating a brand connection and creating an immersive brand journey and experience that starts online. With the shopping landscape changing […]
Brand Strategy: What is it, and Why You Need One!
Behind every successful brand lies a carefully crafted brand strategy. A brand strategy is like a blueprint, outlining how your brand is communicated, from visual elements through to your product or service. Therefore it is essential that your business develops a powerful and unique one. Let’s look at the following tips to help your brand […]
The KPI-Filled Path to Product Launch Success
When it comes to product launches, using the right KPIs can help you refine your strategy, solve issues early, and win more customers.
SEO Copywriting: A Fast Track Guide
Do you have pages that don’t appear on Google… or low conversion rates? Then maybe it’s time to brush up on your SEO copywriting skills. SEO Copywriting is a form of specialised writing that: contains key phrases, helps online content rank higher in search results, and drives qualified traffic. The three most important tools to […]
6 Ways Video Production Can Help Build Your Brand
Here are 5 simple growth hacking techniques to help you re-energise your marketing strategy, boost sales and grow your business.
5 Simple Growth Hacking Techniques to Grow Your Business
Here are 5 simple growth hacking techniques to help you re-energise your marketing strategy, boost sales and grow your business.
Optimising Your Website Design to Improve the Customer Journey
Are you trying to increase the amount of traffic on your website? Is your bounce rate rising or your conversion rate falling? To increase the effectiveness of your business’ website, it is important to understand your customer’s journey and what leads them to engage or importantly, disengage with your site. First impressions count. A beautifully […]
How Your Brand can Remain Relevant in 2020 and Beyond
2020 has certainly been an unprecedented year, not only for individuals but also for brands. Recent months have seen both mainstream and digital media flooded with themes of bushfires, the global pandemic, and an inordinate number of human rights crises. Such issues have silenced brands, forcing them out of the minds of consumers. In 2020, […]
Website Design Tips
A website is a crucial aspect of your business with almost every consumer visiting your website at some point. It is often the first touchpoint experienced by your audience, so it is vital that your business creates a successful first impression. Here are some things to consider when optimising your website: Simple navigation Navigation is […]
