5 Signs Your Business Needs a Digital Marketing Agency

Kelly

Kelly Goodin

Digital Marketing is an extremely broad field, but each subcategory plays a key role in properly targeting audiences via digital channels. It involves everchanging concepts such as search engine optimisation (SEO), content creation, email marketing, website creation, and more. Not all businesses have the time or resources to dedicate a suitable amount of effort to creating successful campaigns or new strategies. Agencies are set up to track unexpected changes and implement new tactics to increase businesses sales and visibility. There are five major signs that it is time for you to consult a digital marketing agency.

Your competitors appear to be ahead:

As a business owner, you should always be aware of how your competition is performing and if you are falling behind in comparison. Digital marketing offers you a multitude of techniques you can employ to raise your competitive game. Many businesses are regularly active on social media, use pay-per-click advertising, and employ other digital strategies to connect with their audience. Though it is important to monitor your competitor’s performance, some companies do not have the resources to properly analyse their metrics and update their own approaches. Digital marketing agencies keep themselves up to date with the most current marketing strategies so that their clients can stay ahead of their competition and adapt quickly to unexpected technological changes and advancements.

Your website is outdated:

Your website is the first glimpse consumers have of who you are as a company and what you are selling. An outdated and non-user-friendly website is not the best first impression on your clients. Your site should be designed to draw customers in and convince them to purchase your product or service. Web pages house valuable information for your company such as contact information, business hours, location, product range, and customer reviews. As your business grows and develops, your site should adapt as well. If you are unable to consistently update your website, reach out to paid marketing specialist who can keep track of its data metrics and make any necessary improvements. Pre-purchase searches have increased to over 80%, this means if you don’t have a website that converts you are potentially losing a lot of sales.

You are having brand issues:

Are you having a challenging time accurately portraying and bringing to life your brand identity in your digital marketing tactics? It is imperative that business owners understand what type of image they are
portraying to the public. If done correctly, your specific voice, message, values, culture, and vision can all be effectively communicated through digital marketing. When a business is having issues finding a consistent tone or brand voice, it can confuse customers and drive them to a competitor’s site. Your
digital presence should reflect your company and attract people to make purchases. Digital marketing agencies take the time to learn your brand and curate unique content that relates specifically to who you are as a company.

You cannot create enough content for each platform:

Digital marketers recommend posting multiple times a week across each of your social accounts to stay on consumers’ minds. It can be difficult adhering to individual platform regulations while simultaneously
curating your content to fit the specific audience of each social site. While a number of large corporations dedicate teams of people to manage their social media accounts and monitor trends, smaller businesses cannot afford to hire multiple employees who are solely responsible for managing their platforms. Social
media specialists at a digital advertising agency are committed creating new content and posting as frequently as required to ensure your business stays connected to your audience. This will allow you to focus on running your business and let your agency spend time connecting with your target demographic creating engaging campaigns that appeal directly to your consumer.

Problems with your online performance:

It can be disheartening for businesses to see a decrease in audience interactions on their online platforms, especially after dedicating valuable time, money, and resources to create an advertising campaign. Over time, your content and marketing tactics should be driving an increase in traffic to your website, resulting in more sales and greater revenue. If your social sites are not generating leads for your business, it is time to make a change. Marketing agencies have dedicated teams of specialists including SEO experts, data analysts, graphic designers, content managers, copywriters, and more, all available to improve your online presence and audience reach. Without proper marketing, a decrease in audience interaction can lead to a decrease in sales.

Outsourcing your different areas of marketing to agencies that are equipped with the staff and skills to help your business connect with audiences is essential. Are you ready to improve your marketing techniques?

Contact Think Creative Agency today and let our wide variety of marketing specialists optimise your social presence.