How To Choose The Right Graphic Designer
Creating a small business requires a lot of hard work, especially some of the finer details like: logo design, infographic design, and typography. When deciding how to illustrate your brands’ ideas, it can be hard to determine the best fit. This is why it’s important to choose a graphic designer that understands your business.
There are a plethora of graphic design studios in Australia, and here are some tips on how to choose the right graphic designer:
- Be clear on your brands identity and objectives.
Having a clear direction helps to understand the specifications of your organisation. Asking yourself these key questions is crucial in forming a brand identity.
- What is your vision?
- What are your goals?
- Specifically, what are the characteristics of your organisation?
Setting up professional goals is the first step in forming your organisation’s identity. Begin by forming clear business objectives. This will lead to effectively establishing a visual identity, an essential step in better gauging the requirements needed in a graphic design agency.
2. Assessing the graphic design studio’s portfolio.
When reviewing portfolios, it is important to keep your brand in mind. Don’t get distracted by irrelevant characteristics that might otherwise take your fancy. Focus on the visual aspects essential in graphic design: line, shape, colour, value, texture, and space.
Consider the following steps when evaluating the agency’s portfolio:
- Write down the first things that come into your mind when flicking through the designer’s work. For example, you might sense monochromatic themes, fine lines, and vacant spaces.
- Compare your findings across different designers and see which designer best correlates to your brand. If your brand identity is ‘efficiency and independence’, then look for clear visuals, a clean appearance, and simple typography. Alternatively, if your objective relates to ‘diversity, multimedia, and outside-the-box thinkers’, then you’ll want to look out for strong visuals, infographics, colourful logos, and bold fonts.
Versatility in the designer’s work is another key aspect when deciding on your agency. A good graphic design agency will wear many hats and be proud of it. Look for multifaceted aspects of design, where the agency adapts to their specific environment.
3. Communication is key
Now that you know the style you’re looking for necessary to choose the graphic design agency that seamlessly communicates with you. As establishing a great professional relationship is essential for brand development, be sure to opt for an agency that is highly contactable and displays clear communication.
At Think Creative Agency, we ultimately put the needs of the client first. We understand the identity of each individual brand, and curate the various graphic design elements around it. Our creative team of graphic design all-rounders are not only skilled in branding but care about the individual’s professional goals.
Building a relationship is important to us, as is clear communication along your branding journey. We pride ourselves on understanding client briefs, and we put your business needs at the absolute forefront.
To start your journey with Think Creative Agency, or for any more information on these topics, we’re happy to help.
For insights on how to write a creative brief, head here.
Get in touch to find out more! Drop us a line at [email protected] or call us on (02) 8068 2293.
