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How to write a Creative Brief

By kelly goodin | Jun 28, 2020

Whether your creative is produced in-house, partnering with a creative agency or using a freelance creative, a creative brief ensures that everyone is thinking in the same direction. After all, if you’re spending time and money working with an agency for your marketing campaign, you want to ensure that that partnership is giving you what…

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What is Print Management?

By kelly goodin | Jun 28, 2020

What is Print Management and Why Do I Need It? What is it? Print management is outsourcing your print work to a company that will manage your printing requirements from the proofing stage, through to printing, finishing, despatch, distribution, storage and any other necessary steps. Why would you outsource your print management? For companies using a range of print providers, managing…

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5 key Marketing Trends for Small Businesses in 2020

By kelly goodin | Jun 28, 2020

5 key Marketing Trends for Small Businesses in 2020 As we close in on the end of the year and the decade, marketeers are eager to look ahead and predict the trends and developments that we will see in the coming year. However, lots of blog writers list the trends that we will see for…

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The Power of Print Marketing

By kelly goodin | Feb 4, 2020

The Power of Print Marketing The marketeers of today tend to emphasise on the use and benefits of going digital. And rightfully so, you would say, in an age where internet and social media play an important role in everyday life for so many of us. After all, digital channels enable your brand to reach…

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