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Website development tips

Website Design Tips

By kelly goodin | Sep 9, 2020

A website is a crucial aspect of your business with almost every consumer visiting your website at some point. It is often the first touchpoint experienced by your audience, so it is vital that your business creates a successful first impression. Here are some things to consider when optimising your website: Simple navigation Navigation is…

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COVID-19 & Social Media Marketing

By kelly goodin | Aug 18, 2020

COVID-19 & Social Media Marketing As our lives transitioned into becoming more dependent on virtual activities with quarantine, isolation, lockdown and closed borders, the use of social media during the COVID-19 period has seen a dramatic increase. No longer are social media apps such as Facebook and Instagram seen as only used by millennials, with…

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The Power of SEO

By kelly goodin | Aug 11, 2020

The Power of SEO Harnessing the power of SEO’s is a long and difficult process but it’s extremely important and should be at the heart of your marketing strategy. Here are a few guidelines and things to remember when developing an SEO strategy for your business: What is SEO? Search Engine Optimisation, or SEO, is…

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How To Increase Your Cold Email Response Rate

By kelly goodin | Aug 11, 2020

How To Increase Your Cold Email Response Rate Increasing sales through cold emailing can be hard, yet it can deliver a high return when done right.  Although many people have grown accustomed to receiving tons of emails, generating a response to cold emails is still possible with average open rates at 30 percent and under…

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Increasing Website Traffic: The Key To Growing Your Business

By kelly goodin | Aug 11, 2020

Increasing Website Traffic: The Key To Growing Your Business Increasing website traffic is a vital tool to driving business. Yet, many managers and business owners struggle to exploit the opportunities that improved traffic to your traffic offers. ‘But how?’ you might ask yourself. With the overwhelming abundance of information available on driving website traffic, it…

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Re-Branding: Tips For Successfully Launching Your Renewed Brand

By kelly goodin | Aug 11, 2020

Re-Branding: Tips For Successfully Launching Your Renewed Brand With the end of the year and decade creeping up, you might be considering giving your brand a new look and a fresh start. Re-branding is done for a number of reasons from reputation to a desire to expand. Changing the face of your brand can, if done successfully,…

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How to write a Creative Brief

By kelly goodin | Jun 28, 2020

Whether your creative is produced in-house, partnering with a creative agency or using a freelance creative, a creative brief ensures that everyone is thinking in the same direction. After all, if you’re spending time and money working with an agency for your marketing campaign, you want to ensure that that partnership is giving you what…

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What is Print Management?

By kelly goodin | Jun 28, 2020

What is Print Management and Why Do I Need It? What is it? Print management is outsourcing your print work to a company that will manage your printing requirements from the proofing stage, through to printing, finishing, despatch, distribution, storage and any other necessary steps. Why would you outsource your print management? For companies using a range of print providers, managing…

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5 key Marketing Trends for Small Businesses in 2020

By kelly goodin | Jun 28, 2020

5 key Marketing Trends for Small Businesses in 2020 As we close in on the end of the year and the decade, marketeers are eager to look ahead and predict the trends and developments that we will see in the coming year. However, lots of blog writers list the trends that we will see for…

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