Key Pacific Brand Identity Development

Key Pacific is an independent corporate advisory firm providing specialist investment banking services, based in Sydney Australia.

Key Pacific came to us to develop a brand identity for the company which included brand naming, logo development, typeface, colour palette, stationary suite, PowerPoint Presentations, signage and the website.  The brief was to keep some elements of the previous brand in terms of wording as the company had history that was important to hold onto, but to also give it a new name to represent the new directors and the new direction the company was taking.

The new brand was rolled out in print and web.