Services

  • Art Direction and Strategy
  • Logo Development
  • Brand Identity Development
  • Messaging and Copywriting
  • Style Guide Development
  • Concept and Development
  • Graphic Design
  • Video Animation
  • Brand Rollout
  • Digital Assets

2023 MUSE Creative Awards

Silver, Event – B2B Event
Silver, Corporate Identity – Brand Identity

2023 Indigo Awards

Silver, Branding – Graphic Design
Silver, Branding – Events

MUSE Creative Site Badges Silver
MUSE Creative Site Badges Silver
Silver Ribbon Indigo Awards 2023
Silver Ribbon Indigo Awards 2023

Reed Gift Fairs Brand Identity Refresh

Reed Exhibitions is a global event company that hosts over 500 individual events around the world each year. Key to the success of the Australian arm of the business is the Reed Gift Fairs and Retail Quarter shows. Comprised of four major events in Sydney and Melbourne each year, they represent Australia’s largest retail trade fair portfolio.

Facing significant changes in market dynamics, and an increasingly competitive environment, Reed Exhibitions commissioned Think Creative Agency to create a new look and feel for their events and revitalise attendance. As part of the project, we developed a distinctive brand and value proposition for each fair to underpin a cohesive design strategy. From this, we evolved a targeted messaging strategy and a highly individual design direction. As the refresh coincided with the Reed Gift Fair’s 50th anniversary, we also created a new logo to mark the occasion. Importantly, this new logo had to work seamlessly in conjunction with existing branding.

The final project rollout integrated digital and print banners, signage, posters, flyers, animated GIFs, eDM marketing materials and all website elements to create a totally unified, and highly impactful, campaign.

Reed-gift-fairs-billboard-design by Think Creative Agency
Reed Brand Refresh 3
Reed Brand Refresh
Reed Brand Refresh 2
Reed Gift Fairs Brand Identity Refresh
reed gift fair key chain
Reed brand refresh campaign

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