Services

  • WGAG 2.1 Compliant design
  • Art Direction and Strategy
  • Complete Brand Refresh
  • Concept and Development
  • Graphic Design
  • Print and Distribution
  • Brand Rollout and Management
  • Accessible Designs
  • Logos and Icon Development
  • Infographic Development and Illustration
  • Interactive PDFs
  • Email marketing templates

Benevolent Society Brand Identity Refresh

The Benevolent Society’s name and brand recognition is long-established and of vital importance to its work. Founded to provide assistance to the disabled and disadvantaged, The Benevolent Society has grown to become the largest service provider for the National Disability Insurance Scheme (NDIS) in NSW. Valuing our expertise in the not-for profit space and our comprehensive knowledge of designing for accessibility, the Benevolent Society engaged Think Creative to develop a new accessible brand that was WCAG 2.1 compliant.

A key priority of the brand refresh was to incorporate the colour palette of the existing brand into a vibrant new brand identity that reflected The Benevolent Society’s personality while showcasing compliance with the accessibility rules that underpin the NDIS scheme. In addition to the updated brand identity, a full suite of collateral including brochures, handbooks, flyers, posters, tent cards, and welcome packs were needed along with PowerPoint presentation templates, newsletters and a variety of internal communications to staff.

We developed an exciting, new brand design that incorporated the vivid colours at the heart of The Benevolent Society’s brand identity and captured the warmth and optimism that characterise their work. This theme was then utilised throughout the supporting collateral to create bright, upbeat and appealing designs that fully complied with NDIS accessibility requirements. Think Creative Agency also managed the printing and distribution of all campaign materials.

We’re proud to continue working closely with The Benevolent Society as they continue with the business of changing lives.

"The team at Think Creative Agency are always fantastic. Their ability to grasp the essence of every brief and translate it into the kind of work that satisfies our many stakeholders is truly impressive. And their ability to achieve this in tight timeframes has played an invaluable role in us being able to roll out our fantastic new brand incorporating the NDIS on schedule, and on budget. Thanks so much for your friendly, helpful, ever cheerful service as well as for the great outcomes that we have achieved during my time at the Benevolent Society, and I look forward to continuing our relationship in my new role at iCare."
Josephine Kneipp
Change & Internal Communications Manager – Benevolent Society
Benevolent brand-refresh by Think Creative Agency
Benevolent brand-refresh by Think Creative Agency
Benevolent brand-refresh by Think Creative Agency
Benevolent brand-refresh by Think Creative Agency
Benevolent brand-refresh by Think Creative Agency
Benevolent brand-refresh by Think Creative Agency
Benevolent Society Brochure
Benevolent brand-refresh by Think Creative Agency
Benevolent brand-refresh by Think Creative Agency
Benevolent brand-refresh by Think Creative Agency
Benevolent brand-refresh by Think Creative Agency

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