Website Wireframes Explained: Everything You Need to Know
In the fast-paced world of web design and development, wireframes serve as the foundation upon which successful websites are built. These skeletal blueprints may not be the most glamorous part of the design process, but they’re arguably one of the most crucial. According to a study by Forrester Research, every dollar invested in UX (including […]
How a slow website could be wasting your marketing spend
It is no surprise that our shrinking attention spans have made us impatient consumers. Consumers today demand instantaneous access to information and services, which is why website speed has become a crucial factor for business success. Having a slow website can significantly drain your marketing budget. From reducing conversions to damaging your brand’s reputation, sluggish […]
Advantages of a Full-Service Marketing Agency
Do you own a business and are considering a marketing agency but still aren’t convinced it’s the best choice? Full-service marketing agencies, besides enabling you to build trust with a credible supplier, will also cost you less in money and time in the long run. But is that all they offer? No, it isn’t. There’s […]
5 Steps to finding a genuine Marketing Agency
Unfortunately, a small percentage of digital marketing agencies are taking advantage of businesses that do not understand the digital marketing landscape and using smoke and mirrors to lock them into costly retainers without delivering results. With an overabundance of new marketing strategies arising in the digital space constantly, it can become hectic for businesses to […]
Optimising Your Website Design to Improve the Customer Journey
Are you trying to increase the amount of traffic on your website? Is your bounce rate rising or your conversion rate falling? To increase the effectiveness of your business’ website, it is important to understand your customer’s journey and what leads them to engage or importantly, disengage with your site. First impressions count. A beautifully […]
Website Design Tips
A website is a crucial aspect of your business with almost every consumer visiting your website at some point. It is often the first touchpoint experienced by your audience, so it is vital that your business creates a successful first impression. Here are some things to consider when optimising your website: Simple navigation Navigation is […]